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October 28, 2005
Shopping for innovation.
Core77.com has a terrific article by two of my favorite design bloggers Steve Portigal and Niti Bhan on what you need to consider in choosing a design firm (now that everyone knows that design is the differentiator). This is THE piece to read if you are getting into the innovation/design space for the first time--and maybe if you are already in it and want better results.
The article--Shopping for Innovation--starts with a Q&A that captures what design and innovation are all about. Question: How many designers does it take to change a light bulb? Answer: Does it have to be a light bulb? That's it folks--the essence of why design thinking is so essential to innovation and why CEOs and corporations around the world are flocking to design to generate top-line revenue growth.
picking innovation consultants
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Shopping for Innovation | Congrats to Niti and Steve! from Vol. 2: design-management.de
Niti Bhan and Steve Portigal are not only BusinessWeek’s Bruce Nussbaum’s favourite bloggers, but also mine ;-) The two crafted a highly recommended article on Core77 about issues to consider before h…
... [Read More]
Tracked on November 2, 2005 11:29 AM
Niti, Steve: I fully agree with Bruce that you've crafted a great piece of analysis. My Congratulations!
Posted by: Ralf Beuker at October 29, 2005 02:44 PM
I completely agree with Bruce and Ralph! Niti, Steve: thanks for a good piece of work!
Posted by: Magnus Christensson at October 30, 2005 09:16 PM