Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Remember marketers: Google hates flash

? Podcasting: The Bubble? |


| Inside view of AOL-Weblogs merger: Instant messaging a go-go ?

October 22, 2005

Remember marketers: Google hates flash

Stephen Baker

Kevin O'Keefe reminds bloggers to steer clear of flash technology, because Google often oversees text tied up in flash. For lawyers and marketers looking to climb in search-engine page ranks, this could be crucial advice. O'Keefe links to flashy law sites. They're very sharp. Too bad Google doesn't like them.

01:15 AM

blog technology

TrackBack URL for this entry:

Hi Stephen,


Working with flash is such a challenge... not only are the pages difficult to SEO, but most designers create a single flash file, and designating page titles (and other SEO-specific approaches to good SE rank) are difficult at best.

For our clients who INSIST on having a nice flash presence, we also replicate the site in HTML, and we do some more elegant "push" content, such as creating and delivering PR using In this way we're absle to ensure there is plenty of good, spiderable and fresh content that supports the flash site.

If you visit you'll find some additional elements toward ensuring Flash sites perform on the search engines... but, like you mentioed above: the best bet is to create nice, clean stable HTML pages, and add flash where it makes sense.

Thanks for the reminder.

Best of success to all,

Mark Alan Effinger

Posted by: Mark Alan Effinger at October 24, 2005 06:38 PM

blog comments powered by Disqus