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Water Marketing Can be Too Absurd For Words. But I'll Try.

? Video iPod Part of the On-Demand Tsunami |


| Apple, The King of Orginal Design, Looks...Um...Like a Copycat In Its New Ad. ?

October 18, 2005

Water Marketing Can be Too Absurd For Words. But I'll Try.

David Kiley

ONe of my favorite times to blog is after I open my mail. Today, I unpacked a box of Vava water. "New Natural Spring Bottled Water is First To Use Vibrational Therapy to Bring About a Targeted Physiological Response at Cellular Level."

Give me a break. "Vibrational therapy changes the the crystallization of the water, which can bring about a physiological response starting at a targeted cellular level thereby enhancing the body's performance...this vibrational technology originated in Europe and recently arrived in the United States." Oh well....if its European....alright then!

At between $2.00 and $3.00 for a half liter, the only physiological sensation I would feel is my pocket being picked.

I don't mind the bottled water market. But let's face it. It's all about the package. People buy bottled water for the convenient package and because they often don't trust the water in their workplace or a public fountain.

This PR blather, though, is over the top. It makes vodka marketing look downright reasonable. The best part about the six-pack sample they sent me is that I won't have to buy any water today.

12:22 PM


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I am the Founder and CEO of Vava water, which has become a passion for me because of my own health issues. Several years ago I contracted Lyme’s disease and Babesiosis (tick borne Malaria). The Lyme’s went undiagnosed and I became extremely sick from the toxins of the Lyme’s. After a year of antibiotics and some relief, I was diagnosed with Ankylosing Spondylitis a potentially devastating Arthritic condition. I was then introduced to the therapy that we now use in Vava water. It is an FDA/ IRB approved therapy. Part of the protocol is to charge water with therapeutic electromagnetic frequencies. Consuming this water, with the stored information, can help the body to Detox and allow the organ systems to return to their optimal efficiency. Not only did my physical health dramatically improve but I also experienced less anxiety and a general feeling of well being. These experiences inspired the development of Vava water.

Vava water is not just another water. That is why we have to spend time educating all consumers. Perhaps we should find a simpler way to express the potential benefits of Vava to journalists and hence consumers. Although packaging and marketing is an important aspect of branding, any way we write it, the fact is that we don’t have to rely on them to differentiate our water. There is a growing category of “enhanced bottled waters” and it is important to educate consumers about their choices, including the potential benefits of Vava water and vibrational therapy. Vava water is the first bottled water to offer the targeted benefits of using this therapy. That, in itself, is enough to distinguish our brand. I am excited to share this information with consumers and hope that people will look to be educated more in this cutting edge technology.


Lauren Clarke-Bennett

Posted by: Lauren Clarke-Bennett at November 1, 2005 05:03 PM

I posted this several days ago but it was not published. I am posting again as I believe the information is important.

I am the Founder and CEO of Vava water, which has become a passion for me because of my own health issues. Several years ago I contracted Lyme’s disease and Babesiosis (tick borne Malaria). The Lyme’s went undiagnosed and I became extremely sick from the toxins of the Lyme’s. After a year of antibiotics and some relief, I was diagnosed with Ankylosing Spondylitis a potentially devastating Arthritic condition. I was then introduced to the therapy that we now use in Vava water. It is an FDA/ IRB approved therapy. Part of the protocol is to charge water with therapeutic electromagnetic frequencies. Consuming this water, with the stored information, can help the body to Detox and allow the organ systems to return to their optimal efficiency. Not only did my physical health dramatically improve but I also experienced less anxiety and a general feeling of well being. These experiences inspired the development of Vava water.

Vava water is not just another water. That is why we have to spend time educating all consumers. Perhaps we should find a simpler way to express the potential benefits of Vava to journalists and hence consumers. Although packaging and marketing is an important aspect of branding, any way we write it, the fact is that we don’t have to rely on them to differentiate our water. There is a growing category of “enhanced bottled waters” and it is important to educate consumers about their choices, including the potential benefits of Vava water and vibrational therapy. Vava water is the first bottled water to offer the targeted benefits of using this therapy. That, in itself, is enough to distinguish our brand. I am excited to share this information with consumers and hope that people will look to be educated more in this cutting edge technology.


Lauren Clarke-Bennett

Posted by: Lauren Clarke-Bennett at November 4, 2005 01:18 PM

what are theraputic electromagnetic frequencies

Posted by: shirlee at February 15, 2006 05:47 AM

lauren bennet hello i am an ex pro football player who would love to try your water can you please send me some atthe following address and if it work i would be delighted to promote your product at a reason price and i have access to many old and new players who would try your product as well thank alonzo mitz

Posted by: alonzo mitz at February 15, 2006 05:52 AM

It takes aprox. 1.5 million barrels of oil per year to package bottled water. The cost of the water in it's self is rediculous. Get a filtration system for your money, save the environment. Bottled water is nothing more than a convenience. Most is only "filtered" water anyway. Get off your lazy butt and filter your own water. Peace!

Posted by: Janis Cox at February 15, 2006 05:57 AM

This concept of water treatment is worth my investigating, Please someone explain this process. May be worth investing in a system or product that can sell Itself with healthy benifits. May be closer to the Fountain Of Youth.

Posted by: Adolph Lyons at February 15, 2006 05:58 AM

the only reason i drink bottle water, tap water at times taste nasty. i dont trust it upstate ny the birds drop droppins in the water. they dont tell you about that. so give me a break. artie

Posted by: artie at February 15, 2006 07:25 AM

Some wiseman said a fool is born every minute. I believe that these claims are like the snake oil doctors of old. Save your money buy a reverse oismosis system for your tap water is you must and make your own processed water.

Posted by: Dennis at February 15, 2006 10:28 AM

If I ever read a bunch of bull this has to be it!!! Water with magnetic benefits within. How stupid are we the public supposed to be?

Posted by: nivram Nahanrac at February 15, 2006 11:45 AM


i empathize with your health problems. i lost a close relative to lyme disease.

however, because you drank vava water, surely you aren't trying to convince people based on this samle of one, that your brand 1.was responsible for curing you, and 2. that it is likely(almost anything is possible) that vava will have health benefits for them.

you do not sound disingenuous in your letter of nov. 1, 2005, but don't you realize this is bad marketing and worse science?

steve josepph

Posted by: steve at February 15, 2006 11:56 AM


Posted by: CINDY at February 15, 2006 01:31 PM

Sounds too good to be true. Sounds like a Snale Oil salesman from the old wild west. I may as well buy the Statue of Liberty if I believe that this bottled water cure any thing other than thirst. For all any one knows this could be tap waster from France. OH LA LA.

Posted by: Keith at February 15, 2006 03:42 PM

This is such a bunch of crap

Posted by: Doug at February 15, 2006 10:45 PM



Posted by: ROBERT at February 16, 2006 12:07 AM

Regarding bottled water--P.T. Barnum was right. There's a sucker born every minute. Magnetic vibration treatment? Sure. The world is one giant magnet. So why pay to have some charlatan do it for you. Water has no magnetic properties anyway--so why bother.

Posted by: Robert Sholaas at February 16, 2006 02:38 PM

I am always amazed by what people will believe/buy. For those of us who have a passion for the poor it is frustrating to see Americans being ripped off by purchasing tap water in bottles. Think of the impact on the hungry we all could make if we stopped the water buying madness and diverted those funds to the local food shelf.

Posted by: Kristine at February 16, 2006 02:48 PM

I understand why you tell us how great your product is.However, it's the same old story, the manufacturer testing their own product then telling everyone how wonderful it is. Would we expect anything different? Show us medical proof arrived at by independant tests performed by a reliable organization such as Consumer Reports.

Sorry,Vava may be all you claim but for the price the consumer deserves more than the CEO opinion.

Ray Kuehn

Posted by: Ray Kuehn at February 16, 2006 02:53 PM

Dear Lauren,

I am interested in your water, would you e-mail information to me please. I do have health issues an I'm very interested in this water. In my search for healthy water products, cost and availability tend to hender some very good products.

I look forward to hearing from you.



Posted by: Jerlynn Haile at February 16, 2006 03:31 PM

To the CEO Of Vava Water:

May I use your post as an example of persuasive writing? My English class is learning about supporting details.

I do have a couple questions to ask first. You note that the therapy used in VAVA water has been approved by the FDA. Has the therapy been approved in the form in which you use it in your water? Also, since some may infer that they too will get the same amazing health results you achieved, I need to ask if any comprehensive studies have been conducted to verify the accuracy of their inferences.

Posted by: Ann Francis at February 16, 2006 03:57 PM

We have been using Water which is enhanced with a magnetic charge.... actually using it for years.

If you measure your health by the $$ spent for medicine, doctor visits, etc...the with out a doubt it has improved the health of our family.

The Water system is call PiMag... we were so impressed we decided to help launch this product in North America...... The cool thing is that it costs less than 12 cents a gallon to drink, enjoy and get healthy.

Compare that with any priced bottled water !

Anyone can acquire the same system we have.... for more info.. please call 815 636 0835.


International Wellness Home Consultant

Posted by: Steve Addante at February 16, 2006 04:05 PM

I notice your sales pitch is extremely carefully worded to give us anecdotes instead of true research. If you were willing to go out on a limb and make claims that are verifiable as to what the water will do for the people who use it and back it up with legitimate research, you might have a little credibility.

As someone with an autoimmune disease, I resent the sleazy snake oil tactics and am offended by folks trying to pick our pockets while we are desperate for real scientific developments.

Posted by: Heidi at February 16, 2006 05:34 PM

How can we sell water or get stocks.

Posted by: Harold Thibodeaux at February 16, 2006 06:07 PM

People are just plain stupid to buy water

Posted by: jnz at February 16, 2006 06:21 PM

I hear people complain about the cost of gasoline while they are drinking their bottled water. I like to tell them that it is not as much as the bottled water they are drinking.

Posted by: marcia at February 16, 2006 08:41 PM

Right! Do Dogs have wings? Packaged water is handy for indivuals who want convenience, but give me a break, please, I read where a guy started his Spring Water Company "Esoh Retaw" (Water Hose backwards)filling clear plastic containers. Made some big bucks, too!

Except for convenience, the scam is How Much Money can we get from stupid people?

Posted by: Lauren at February 16, 2006 08:55 PM

Every day we hear another remedy for the ailing.Now its water, tomorrow it will be candy. Give me a break. If tap water were no good we would all die. Do we see any ingredients labels on the side of water bottles? We have NO idea where these people are getting this water. Very simply put people are getting ripped off and its not fair. U have a right to complain about this or simply don't buy it. As for the therapy water, that is stupid...

Posted by: James at February 16, 2006 08:59 PM

Water in its natural pure state canot be improved on. Most bottled water comes from the tap anyway. Viberation therapy is what happens to water when it travels 100 miles down a white water stream. Any inprovement disapates quickly. The days of good water to the puplic are gone. You can dress up a cowboy in a three piece suit and he looks better but he is still the same ol cowboy with the poopie on the boots. Its all about packaging

Posted by: GH at February 16, 2006 09:11 PM

I too have lymes and I always thought this bottled water is no better than my tap water from my kitchen and less beneficial. I know for a fact that many others think the same and only the uneducated many, the flock, if you please, being easily convinced and swayed by constant commercialized advertisements will believe that the bottled water is healthier for them and they will live longer.


Posted by: Lee Levy at February 16, 2006 09:16 PM

A much more clear explanation will be for Vava Water and for consumers very, very much benefitial.

I encourage this company to do it, once we know the What, Why and How we should trust.

Don't you care about let it go, Fidelity coming from trust never flows.

Posted by: Carlos Vidal at February 16, 2006 09:39 PM

I have been practicing holistic medicine for over twenty years and I have to strongly agree with David Kiley on this issue, though only with his complaint about pricing and hype. Access to clean water is a sacred right for every human being. The rampant pollution of our aquasystems is one of the greatest catastrophies we face. However water which should be available for all is being sold at ususious prices--far more than the cost of a barrel of oil for the same amount. You can purchase two or three liters of Coca Cola for under a dollar, yet Coke's Dasani water costs $1.29 or more perliter. Remember that the Coke has actual ingredients apart from water. And recall that most bottled water has been distilled first (all the living mineral/ionic structure has been compromised). The sale of water has become a true racket and many who need clean (including freedom from chlorine, chloramine and fluoride)drinking water cannot have it.

On the other hand, the claims made by the president of Vava water have the typical ring of hype. We seem to have lost all sense of decency and proportion. Vava does not go thraough a dollar or more per pint of treated water with electromatism (more likely a few cents worth) to justify it's prices. It does have a beautiful bottle design if that's what you want to pay for. It is priced for those who have novelty money (though I'm certain I'll catch loads of flack for saying so). I wonder about how Vava gained FDA approval for therapeutic or hygienic use and how it passed Investigational Review Boards for a specific use. I would like to ask Ms. Clark-Bennett to clearly document how the "FDA/IRB" approval in any way applies specifically to Vava and its processes or if it is simply about a generic process of exposre of water to some sort of electromagnetic forces or frequencies that was shown to have some sort of effect, whether small or large, that was deemed at least not harmful, and possibly useful in water purification. In all my years of deep concern about water quality I have never heard of the claim she makes about the FDA/IRBs and which she attributes directly to her product as if it was specifically approved by these groups for a therapeutic purpose. I invite her to provide very specific and detailed information to support the link betweeen FDA approval and her product. I am very doubtful this could be so yet I admit that I don't know enough about the details of her claim.

However, I do know a great deal about how natural remedies and hygienic agents are repeatedly promoted at top dollar for as long as capital gain can be exploited. I have seen shark cartilage, laetrile, every kind of algae and coral, guggul, shardunika, St. John's Wort, Calcium, soy, amazon teas and others touted for their miracle cures that have not only not stood up to scrutiny, but have maintained the most extravagant claims to the end. I am certain that each of these therapies works very well for a portion of the people who use it. I am not suggesting in the least that this is placebo effect. Yet I feel certain after many years of working with patients seeking healthier bodily, soul and spiritual integration that there are oodles of waters that will also wash out toxins and help us towards wellness every bit as well as Vava.

The above writer attributes her cure to a special water. As Ms. Clarke-Bennett has shared her medical history with the public I wonder what other intense therapeutic measures, both conventional and complementary she partook in at the same time she drank the healing water? Does she make her water freely available to others suffering from Lyme disease, especially those who cannot afford it? Or is there merely a carrot of temptation held out to those who may need it. Does her company fund proper studies into the physiologic effects of her natural water versus others (I am not suggesting for a minute that is be via traditional channels, nor that it be done by true believers in the product nor sceptics about it)?

The healthy scientific mind, (I mean this to include physical investigation, research in the realm of the soul/psyche and some sort of understanding of the reality of spirit in the world) concerned with the nature of the world, suspends belief and searches for the truth rather than appeal to emotions, a most manipulative form of advertising. There are such researchers out there, and the studies should be done. In the meantime I will continue to tell my patients to use water filters, purchase spring waters that are bottled at their source and that have analyses on their labels as is universally done in Europe. It is an insult to persons striving towards health to entice them with individual claims of cure--it demeans natural human dignity and plays the other for a fool.

Some will say that I am against a product they love and only want conventional research to dominate the market, or that I couldn't be a true holistic practitioner if I think this way. Nothing is further from the truth. My dedication to a true revolution in understanding the nature, origin and therpies for the relief of human suffering and disease is complete. I have met those who swear by Vava or some other power fortified water irradiated with fluorite, quartz or some miraculous calcium. I have seen too may patients and friends jump on the latest scheme of selling the next great product--they push it on everyone, myself included, yet rarely can give the least discussion as to how or why the remedy or supplement may work, what its virtues and qualities may be, etc. Instead they tell you it is an immune booster, releases endorphins, engenders serotonin, lowers your glucose, increases your testosterone, is a life extender, an anti-aging miracle, destroys yeast or other pathogens or reprograms your DNA. Whew!

I apologize for any insult that may have been taken by the president of Vava and I beg her to examine in her ethical-moral structure how she is trying to influence suffering human beings with her claims about her product. Perhaps she is in the end only interested in sales figures. Of course this remonstrance is directed to a far greater audience of natural product manufacturers and their more pervasive colleagues at Coca Cola and the like. Ms Clarke-Bennett, please do it for yourself and do it for the world.

Yours in Peace. Mark Eisen, MD

Posted by: Mark Eisen, MD at February 16, 2006 11:28 PM

I have been teaching, writing, and sharing many aspects and advantages of using vibrational energy medicine. Natural energy has been a passion of mine for about 10 years.I have seen the positive affects of natural vibrational energy on my patients and friends. I can attest to the potential of water with energy components.

However, I do have concerns about using water in a pre-bottled delivery system, for the frequencey does lose its value with time for water is a vital dynamic entity. It does have the tendency to recluster and change properties in a few days. Also,any storage in plastic containers adds additional risk of petrochemical and lead leaching of the plastic, besides the great risk to the environment with additional plastic going into the landfills. This is a major pitfall of any pre-bottled water,whether quality frequency water or chemical loaded tap water.

The secret is to filter and add the vibrational far-infrared energy and magnetic components just before consumption. If one does this and waters plants , it is easy to see plants double in size in several days compared to control plants watered with non-energized water.

I have been using Pi-mag water that is produced with the Nikken pi-mag water bottles and filters for several years at pennies a glass verses multiple dollars a bottle with tremendous success.






Posted by: Michael DiPaula DDS at February 16, 2006 11:35 PM

Sounds like Bullwinkle to me

Posted by: Bill Bastian at February 16, 2006 11:54 PM

How wonderful it is, that we have these alternative therapies brought to us by concerned folks like Mr. Bennett. I'm very convinced, that the goals of these company founders, are to try and help us maintain a healthy vibrant life, into our golden years. It is very sad, when we see a loved one suffering, and we know of a possible therapy that may help, but we cannot get that loved one to commit to trying it, because of the negative vibrations from our scientific, pharmaceutical health community, ( our wonderful doctors, and nurses), and to add to it, the mainstream media sources, parroting these sometimes, blind guides.(blinded by science) We cannot possibly live our lives twice, once with a certain therapy, and then once without, for the benefit of scientific studies to prove whether our money is well spent. Studies have been done on twins, but many of these are flawed by many factors. So, until our creator, dispenses his mighty power, reversing the aging process, putting and end to death causing diseases, rebuilding us back to vibrant youth, a healing of people beyond what we see today, and even bringing those already dead in the graves, and in the sea, back to life, we will just have to keep choosing our methods of caring for ourselves, by trial, and error the best way we know how. I hope this product will work for those who can afford it, and I hope the efforts of this company, will be to help those who cannot afford it.

With Love,

David Gibson

Posted by: David Gibson at February 17, 2006 03:05 AM

I'm sorry you have experienced such ailments in your life....and truly believe your new "ISO" water treatment is amazing. "ISO" water by the way is a new name I came up with to describe my "Inner Moral Well Being".. My motto is ISO happy I will not be buying your ISO Water. But in your case it might just stand for "Indian Snake Oil".

Posted by: Mike Smith at February 17, 2006 05:40 AM

That is ridiculous. The water quality in my area is superb and I have a filter on my fridge. I bet my water is better than your water.

Bottled water as a convenience item is great, but as an all the time item, it is just another way to scam consumers.

Posted by: Barbara at February 17, 2006 05:55 AM

Have you looked into Coral calcium .This is sango coral, and is in small bags, a lot like tea bags but smaller. It has helped millions around this globe and is very inexpensive.

Posted by: Bill at February 17, 2006 10:50 AM

Biggest load of moo-moo doo-doo since Clinton said he didn't have sex with Monica.

Is VAVA an acronym for Consumers Are Idiots?

How about a link to the FDA/IRB report? It's on the shelf right next to the report on the Roswell alien autopsies.

Did you know water is dangerous? It will make you explode. No, really. In high school, I injected a lab mouse with only 1/2 a bottle of bottled water. It exploded! Hey, they make lab rats drink the equivalent of a person drinking a bottle of hair dye every day for years and years to determine it's not safe, so what's half a bottle just once?

Anybody who buys this stuff is an idiot. Well, maybe not. I predict it will be off the shelves in no time. Buy one now, have a collector's item later. Kind of like the new Coke.


Posted by: Mickey Duck at February 21, 2006 10:14 PM


Posted by: DRCLEAN at February 22, 2006 09:45 PM

To the CEO of VAVA Water:

Ads like yours make me grateful that I studied helps me instantly recognize junk science.

Yours Truly,


Posted by: Jim Hunt at February 25, 2006 03:18 AM

Hey! Lauren Clarke-Bennett, Have I got a deal for you! How would you like to own your very own bridge located in, no where else but, magnificent New York City. Don't let this opportunity go by! Give me a call at 1-800-haa-haha

Posted by: Mr. J. P. Moneybags esq. at February 25, 2006 05:23 AM

Now more then once I have heard people defend the high cost of gas by comparing it to bottled water. first of all bottled water is not that expensive at all, at the major supermarket by my house you can buy 2 gallons of water for $1.50 also if you are trying to save money you can goto any dollar store and buy 2 gallons for $1.00 thats only .50cents per gallon. also gas isn't an impulse buy product like a fancy bottle of water. You have to remember noone supports theyre family from 1.5litter bottles of evian from 7eleven. obviously if you go that route you are paying too much for your water and I would only recommend this if you are thirsty and have no choice. otherwize .50cents /gallon at your local dollar store should work, I think its worth the cost over free or lower cost city tap water. also dont you think its funny that gas prices have trippled in 2 years, has inflation went up 300%??? I dont think so, it is so clear that the goverment is not doing its part in protecting our economy and citizens from price gouging, I most likely think the oil companys are paying g.w.bush and friends behind the table and bush is allowing them to merge, (like shell and chevron merger) and also I think bush is doing everything in his power to rip off the american people. I basically compare this situation to the same thing I experienced during the enron scandle, the price of electricity went sky high and my bill trippled as well just like the gas i use in my car is now, then later we figure out bush and friends con us, well if your not from california just feel lucky that your getting raped only on gas and didnt have to put up with this during enron, in california we are a democratic state so it doesnt suprise me we will see most punishment from bush.

Posted by: jacob at February 25, 2006 01:43 PM

I bought six bottles of water for one reason ONLY,and that is if there is a problem with the water supply. I have better things to do with my money. If your that worried about tap water invest in a water filter under the kitchen fauucet. About $50 and lasts 6-10 months before you replace the filter...

Posted by: Jim at February 25, 2006 09:25 PM

I have the answer. Produce for yourself pure water,all the time,anywhere. Cost $.14 to $.25 a gallon.Go to This is no BS just a great new invention.

Posted by: Bruce at February 26, 2006 10:17 AM


I mean come on. People, use your brains and do some research. Nikken, magnetics, voodoo, it's really all the same. If you want to purify your water and remove contaminants from it then I would recommend using reverse osmosis or distillation. Both proven technologies with lots of real testing and results. When I meet people selling what I call 'voodoo water' I like to ask them why the military and other government agencies don't use their technologies (vibration, nikken etc.). You get some interesting responses.

check this site out

Posted by: blackhand at February 26, 2006 06:33 PM

The only reason to buy bottled water is to avoid ingesting the chlorine and other chemicals that are added to the municipal water supply in some States, especially Fluoride, which is one of the most poisonous and toxic elements made by man. Fluoride is a byproduct of aluminum manufacturing and is used in rat poisoning amongst other products. Would you add rat poison to your daughters' water? Of course not! So why would you drink tap water if in your

State Fluoride is added to it? You want to drink safe water? Install a Reverse Osmosis system in your house, or drink distilled water only. Do you know how to spell Evian? Now, spell it backwards. Just about every country in Europe has banned the adding of Fluoride to their water supply. Why are we still poisoning our bodies?

Posted by: Gabriel Aviles at February 26, 2006 08:29 PM

I do think that our water is polluted with toxins in the air and ground.How could it not be.Americans keep trashing and destroying our lands and you know that it is going to end up in our water.Even our food is polluted with chemicals and preservatives.We as Americans have to go back to some of the basics of growing our own foods and making sure our water is safe.We have our own well.But we live near a chemical plant.So I boil our water and This year were

planting a bigger garden.

Posted by: Winny at February 27, 2006 03:01 AM

Check out I have worked for this company for years. There whole home water systems are the best and cheaper then any home water system on the market. Most people think that bottle water is better because they cannot taste or smell clorine because bottle water is filtered with a charcol filter and the charcol does not remove but simpley masked the taste and smell.Most people think that because they do not drink much water that there tap water is fine. for anybody that cares about there family and there health do some research.Quick fact taking a 15 minute shower or bath your body will take in more chemicals from your water then drinking 8 glasses of water a day. you may not drink your water or like the taste of it but hopefully you take baths. buying a filter just for you sink is a waste if you really want good clean water

check-out the above web-site if you live in the middle Tenn area contact me and I will prove that what I said is the truth.

Posted by: john at February 28, 2006 12:34 AM

Did you know that anyone, (you and/or I) can bottle the water from our own tap and sell it. It's perfectly legal-just glue a cute label on your recycled bottles and you Too could be a bottled Water Tycoon!. . .Let's ALL GET RICH!

Posted by: Kathleen at March 1, 2006 12:19 AM

try not taking bottle water tomexico or cancoon and dring thiers !

Posted by: BOB RICH at March 1, 2006 02:02 AM

By the way regarding the water...



Explore! Volume 15, Number 1 2006


This particular article relates to a fundamental nature on

how MRET Activated water with the modified molecular

structure, physical and electrodynamic characteristics may

enhance specific molecular mechanisms in living cells. The

anomalous proton activity, electrodynamic characteristics

and viscosity of MRET Activated water provide some evidence

regarding its possible effect on electrical activity and

proper function of the cells. Most cells and tissues have electrical

properties relevant to their natural function. The living

cells and tissues have rather complex structure, consisting

of the folding membranes, the specialized connections, and

organelles. The localization of electrical properties is particularly

important, since each of the complex structures must

be expected to have a specific role in the electrical function

of the tissue. MRET Activated water with modified proton

activity and electrical conductivity can also have ability to

enhance a proton pump activity of the cells. As a result it

may lead to the restoration of the transduction signaling and

the restoration of normal cellular functions. The clinical

observation proves the validity of the proposed hyposisis.

MRET Activated Water is produced with the help

of patented (US Patent No. 6,022,479), non-chemical

Molecular Resonance Effect Technology (MRET) method.

The process of water activation induces the formation of

water molecular clusters similar to water molecular structures

found in living cells. The mechanism that explains

the effect of electromagnetic fields on water is related to

the existence of defects in molecular structure of water.

The stable structural changes in water were detected in

experiments by the UV luminescence spectrophotometer.

They have been attributed to different water structural

defects that include specific centers of luminescence. The

nuclear proton spins were considered to be a primary

targets of external magnetic fields, since proton lattice of

water molecules is unstable and asymmetric. The structural

metastability of water was associated with microscopic

orbital currents of protons in water-molecular hexagons,

and deviation from the stochiometric composition of

water. The effects of memory of water interacting with

electromagnetic fields were supposed to originate from the

oscillations of water-molecular hexagons.

The basic idea of Molecular Resonance Effect Technology

is the direct transmission of prerecorded molecular

activity signals to biological systems with the help of Activated

Water. These messages are imprinted in water during

the process of activation. The effect of MRET Activated

Water on molecular complexes, such as abnormal cells, can

be explained by the fundamental physical phenomenon

of electromagnetism, such as resonance, constructive and

destructive interference. Modern research in biophysics

proved that even slight change in molecular structure of

water could dramatically change physical and physiological

properties of water. Water has the capacity to receive, store

and to pass on information in the form of electromagnetic

signals. Among the works providing the evidence of “water

memory” effect is one published in the reputable magazine

Nature (Davenas, 1988). In that work there was identified

preservation of information in water about trace quantities

of some biologically active substances (i.e. its factual

chemical activation). That information was preserved even

after an ultimately strong dissolution, when molecules of

a dissolved substance in water were completely absent.

This work describes investigations in classical immunology

conducted by the scientific group of a French biochemist

J. Benveniste. He studied the effect on blood cells, called

basophiles, protein molecules specifically affecting these

cells and causing their specific response reaction, which is

called degranulation. Conventional biochemistry is based

upon the belief that the higher the concentration of such

proteins the higher the rate of such reactions. Accordingly,

with lower concentration the rate should also be lower. In

contrast to that, the experiments have revealed that at even

the strongest dissolution of protein molecules (antipolyglobulines)

when their relative concentration was lower

than 10-30 (which is equivalent to only one molecule per 70

liters of water!) a clearly pronounced effect of degranulation

of basophiles was observed. Since the volume of a pan

where the experiments were carried out was naturally much

lower than 70 liters, it means that there was not a single

protein molecule in the volume of water after repeated

dissolutions. It is proposed that the information retention

within water results from dynamic modification of the

molecular structure of water.

The Physiological Effect of

MRET Activated Water

© 2005 By Igor Smirnov, Ph.D. and M.S., USA and Peerayot Trongsawad, M.D., Thailand



Explore! Volume 15, Number 1, 2006

At the first glance, it appears that water cannot have any

long-term memory. It follows from simple estimates. For a

long time continuous (quasi crystalline) model of water was

the dominant one. Within the framework of this model the

spatial structure of potential energy for each one of H2O

molecules is nearly a periodical three-dimensional system

of pits and barriers. It is the result of a self-regulating movement

of all water molecules, which represents a combination

of two independent processes – vibration movement

in each one of potential pits and random (fluctuation) leap

into a neighboring pit. The average frequency of vibrations

in potential pits is approximately the same as the Debay

frequency in a solid body (about ? 1013 c-1). The average

duration of a leap into a neighboring potential pit is

equal ? 10-13 c. The average time of staying in one pit is

determined by the water temperature T and the energy of

activation ?W ? 0.2 eV of the diffusion process (the height

of the barrier between neighboring pits). Staying within the

framework of this model it is easy to make a conclusion

that water memory must be preserved for not much longer

than the value , which is by many orders less than data

received in numerous experiments. There are two ways out

of this logical dead end: either the experiments are not reliable,

or the continuous model is incomplete (or wrong).

The increasing number of reliable experiments shows

that the continuous model is inadequate for the description

of water structure. Moreover, continuous non-structural

water (according to the data by the Nobel Prize

winner Juan Lee) should be not a liquid but a gas because

of a relative weakness of hydrogen links. The presence of

a spatial structure in a volume of water was first proved by

Bernal (1933). Calculations made on the basis of quantum

chemistry have shown that water molecules participate in

creation of molecular assemblies and may form different

types of associated molecules: “hydrol” H2O, “dehydrol”

(H2O)2, “trihydrol” (H2O)3 and so on. Further studies

have shown that even much larger associates (clusters)

may form in water from water molecules and their

structure resembles the form of small pieces of ice. As a

rule, these clusters are unstable and appear and disappear

spontaneously. The dynamics of such associates lies in the

basis of the cluster model of water (Nemetry, 1962). More

detailed studies, for example Samoilov, 1957, have shown

that the so-called “clathrate” model is the one closest to

reality. In its final form this model was developed by

Pauling (Pauling, 1959). The basis of the Pauling’s model

is the concept that unification of atoms of oxygen and

hydrogen can create spatial flexible tetrahedral frames.

Formation of a tetrahedral frame was due to the fact that

the natural spatial angle between OH-links in a free water

molecule H2O is equal to 104.5o, which is sufficiently

close to the exact value of the tetrahedral angle 109.5o. In

the joints of the crystalline frame there are very large (in

the scale of a water molecule) micro cavities (microscopic

empty spaces) with rigid atomic walls. The main elements

of this structure are right polyhedrons linked to each

other – dodecahedrons. Such systems are called “clathrate

hydrates”. The entire frame is held together by hydrogen

links. They fasten together a system of pentagonal dodecahedronic

polyhedrons from ions of oxygen and hydrogen,

which form the walls of the micro cavities. Each one of the

polyhedrons may

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