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Om Malik on Sphere: Too much of a good thing

? Blog innovation: Evolution meets Intelligent Design |


| Apple Should Help Video Blogging Stand Out ?

October 18, 2005

Om Malik on Sphere: Too much of a good thing

Stephen Baker

I met this morning with Tony Conrad, CEO of Sphere, the new blog search engine. He told me that he and his team had carefully calibrated the release of the beta version, first testing it in a small group, and then gradually expanding. But when his friend, Om Malik, gave Sphere a thumbs-up in a blogpost, 20,000 people rushed to sign up for the beta version. It was far more than Sphere was ready to handle.

Conrad should have seen it coming. A key idea behind Sphere is to scope out the key authority figures in each "sphere" of the blog world. Clearly, Malik is one of them.

I talked to Conrad and Mary Hodder, seach specialist and advisor to Sphere, for the podcast that'll be posted tonight. Conrad also showed me a button I'd missed on the search engine. I've amended yesterday's review.

01:25 PM


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I don't know about anyone else but I sure am getting sick of all these pre-release hype posts...the "I've got it and you don't" crap. "It's really neat, you ought to see it" crap.

Posted by: PXLated at October 18, 2005 04:13 PM

Point taken, PXLated.

Posted by: steve baker at October 18, 2005 05:25 PM

PKLated - let me know your email and we'll get you on the beta tomorrow. We're not trying to limit anyone, just one of those situations in which we've got a nice level of interest and limited hardware so we're being careful with how fast and far we extend the beta.

Looking forward to getting your input.

Tony Conrad

Posted by: tony conrad at October 19, 2005 05:49 AM

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