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Apple Should Help Video Blogging Stand Out

? Om Malik on Sphere: Too much of a good thing |


| Does Wikipedia need editors? ?

October 18, 2005

Apple Should Help Video Blogging Stand Out

Heather Green

Jeff Jarvis wrote, oh entire days ago, that he was pleased to see that iTunes does include video blogs and that two of his favorites, Rocketboom and Diggnation, were among them. I am glad as well, but think that Apple should do more to help video blogs help Apple.

There isn't much purchasable video on iTunes right now. So, Apple should help make it easier for people to find alternative types of video, such as video blogs. But by putting video blogs under the podcasting section of iTunes, I don't think they're doing anyone much good.

Face it, people are still just learning what podcasting is, and for most of the world podcasting means audio. So few are going to make the connection that pocasting and video blogging are related because they both use the RSS standard for distribtion.

That's why I think that Apple should create a video blogging button or at the very least indie video button within its music store and place it right under the Movie Trailer and TV Show buttons that are there now. And fine, they can call them whatever they want, video podcasts, vlogs, vidcasts, whatever. Go crazy, Apple.

04:47 PM

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Heather, I especially agree with the third paragraph in your comment.

It may sound cliched, but in my opinion this is simply a case of technology running amok, with the introduction (for mass consumption) of products/services crazily overlapping or otherwise being ill-presented to consumers simply to get it out there.

Posted by: Donny Harry at October 18, 2005 07:07 PM

I agree with you on this, but let's rewind a bit.

The issues that you present regarding the video blogging and indie video spaces are hardly where this issue began. It actually happened the day Apple flipped the switch on podcasts.

For those of us who were amongst the first few podcasters on the planet, the day Apple began distributing podcasts, was the day podcasting became a commercial enterprise. It was inevitable, but little did we know what was to happen.

A few favored podcasts were featured on the top 100 lists, along with partner podcasts. Our top 20 show had to compete with the big boys overnight. We lost track of our metrics as they are not provided to the content owner, and lost marketshare in a blink of an eye (or at least we thought so).

What Apple failed to do, is to differentiate between original, indie or homegrown creations, and their prepackaged commercial counterparts. It isn't so much a question of video blogging versus podcasting, video versus audio, as much as it is a question of origin. It would be nice to have a video/audio differentiator as well, I agree.

Most independent podcasters, such as myself, were lost in a sea of commercialism, unable to reach listeners that were inundated my a gazillion mundane commercial interests from which they had ran from before, to find podcasts.

The issue is quite simple to fix. Perhaps in later versions of the iTunes Music Store, Apple will take notice.

Posted by: Marc Asturias at November 9, 2005 07:44 AM

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