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Does your company need a design audit?

The fragility of The New York Times brand name. |


| The real message in the metrics of IBM.

October 17, 2005

Does your company need a design audit?

Bruce Nussbaum

I had a great lunch with RitaSue Siegel, a top head-hunter for senior designs and design managers. She is doing a design audit for a big company. It's a fascinating idea. The design needs of corporations are changing dramatically. And while many companies have large design staffs, they often don't have the right collection of design skills. The evolution of design into a way of innovative thinking, a sophisticated methology and a key strategic tool means that many "design" operations inside companies are obsolete and need to be updated. Yet without some systematic analysis of what you have and what you need, change can become ad hoc, inefficient and unproductive.

There are many firms that do a graphic design audit. RitaSue is doing a far more complex one. A design audit just may be the thing companies need.

09:52 PM

design audit

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Be the next Jonathan Ive | Rita Sue Siegel from Vol. 2:

Rita Sue Siegel from New York has been a DMI Sponsor for a while. Her company is active in the area of Design Recruiting Services and a recent posting in Bruce Nussbaum’s blog has led me to her corporate website. Beside various CC stuff you find... [Read More]

Tracked on November 3, 2005 08:07 PM

Company Design Audit?...Great idea as an industry niche. Although I agree that many companies need a design audit, I don’t think a design headhunting firm has the most qualified “team” to provide this company strategic service. This is the job of a great manager or leader and that’s what I think separates great companies including design leading companies like Apple. There is only one Steve Jobs and therefore there is only one Apple and one Pixar. Find yourself a great boss and design leader who inspires and opens way and most often than not you will find a great design team and a successful company.

Posted by: Stiven Kerestegian at October 18, 2005 12:21 AM

I absolutely agree that having a great design leader is a powerful prescription for building and maintaining a robust design team and culture within a company. However, it is also true that many companies simply have not, will not or do not know how to invest in design and design leadership. Further, not all design leaders have yet learned how to become GREAT design visionaries. Both may need help in assesing where to play and how to win. Some consultant firms, like RitaSue Siegel Resources, have developed capabilities well beyond their traditional core that can offer such insights.

Posted by: Bob Schwartz at October 19, 2005 09:45 PM

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