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Is the Samsung brand in danger?

Swedish ski helmets and body armor rock. |


| With India and China, can we manage innovation in a post-geographic way?

October 14, 2005

Is the Samsung brand in danger?

Bruce Nussbaum

Imagine for a moment what would happen to Apple's reputation and image among cool, hip consumers if it had to plead guilty to price fixing, was investigated by Congress for using a slush fund to buy political influence and was in trouble with regulators for financial shenanigans involving Steve Jobs and family ownership of the company--troubles that forced Jobs to leave the country for four months out of the year? Well Samsung is facing all those problems right now.

Samsung has built a terrific reputation. It one of the biggest winners of design awards, it is considered one of the most innovative companies in the world, and it is now one of the top global brands. Samsung is a huge and creative presence on the web. But an increasing number of scandals and run-ins with regulators and political leaders in South Korea may jeapordize its hard-won gains. A corporation that excels in innovation and design may not be able to maintain consumer loyalty if it's corporate governance fails and it conducts its business in an unsavory way.

12:51 PM

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It seems true in principle, save that Samsung is located in South Korea, and it seems to me very doubtful that the average hip, Western teenager, or the tech-savvy executive will stop taking to Samsung design of flat-panel TVs or DVD-Rs just because of these investigations taking place quite far from where they live. Will it really matter for them?.

Andrea, Paris (France)

Posted by: Andrea at October 14, 2005 07:25 PM

This is off-topic, but I spent 15 minutes to find BW's Letter to the Editor form, so I can't hunt for your's. This article is interesting because it reports on some of the same qualities of leadership and change and collaboration that characterize "design thinking," yet there are no "designers" involved - lawyers!

F. H.

Thriving in the middle: Whitham leads Foley Hoag by honing firm's focus," by Sheri Qualters, Boston Business Journal, 20051003 (

Posted by: F. H. at October 15, 2005 01:27 AM

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