Bloomberg the Company

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Follow Us

Industry Products

Businessweek Archives

Swedish ski helmets and body armor rock.


MOMA SAFE design exhibit is brilliant. |

Main

| Is the Samsung brand in danger?

October 13, 2005

Swedish ski helmets and body armor rock.

Bruce Nussbaum

With the spread of global information networks that tie everyone together over time and space, it is amazing what small companies in distant parts of the world can create and sell. POC is a tiny, new Swedish company that is designing protective gear for racing in X games at skiercross, advanced freeskiing or any other type of extreme alpine skiing. I expect we are talking about protecting the world's elite skiers pushing the limits of their skills and endurance.

From the little town of Saltsjobaden, outside Stockholm, POC is launching a series of new helmets, back armor, goggles, gloves--and clothing "skin" that are not only scientifically designed to better protect you, they are alluringly beautiful. The global economy has some very serious problems but it does open the door to

immense opportunities, from Navajos selling their storytelling bracelets to the Swedes selling this POC helmet that POC claims fits like an injection-molded boot. Cool.

10:20 PM

ski design

TrackBack URL for this entry:

http://blogs.businessweek.com/mt/mt-tb.cgi/


The Aging of Abercrombie & Fitch
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus