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Innovation & Design

Just Like Heaven

With our hero driving a Ford pick-up truck and drinking copious amounts of Miller beer (and one Heineken), it's hard to believe this film takes place in metropolitan San Francisco. But it really is San Francisco, and real-life bookstore Abandoned Planet not only gets a huge feature role, but also its own movie website tie-in. Ketel One vodka, Ben & Jerry's ice cream, Coca-Cola, and HP (Hewlett-Packard) all get good supporting roles. Lastly, it's great to see creative solutions to maximize onscreen presence, such as phone-maker Avaya has done. Sometimes all it takes is a sticker.

Featured Brands: Abandoned Planet, Apple, Armani, Avaya, Ben & Jerry's, Berkeley University, BMW, Cheetos, Clamato, Coca-Cola, Dasani, Dummies, Ford, Golden State Warriors, Heineken, Honey-Comb, HP, Johnnie Walker, Ketel One, Lay's, M.A.C., Mastercard, Medtronic, Miller, Nordstrom, Philips, Viasys, Visa, Volkswagen Beetle

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