It certainly could be argued that Audi was the most
diverse star of Transporter 2. It even got itself in the
film's poster. This represents a huge loss for BMW, which
had been the star of the first Transporter in 2002. Like
Audi, BMW had even made the poster. Audi reportedly paid
no cash for this placement, and it is smartly leveraging
the attention on its website and a kick-butt micro-site.
The carmaker wasn't alone this week though, being joined
by Heineken, Hummer, Porsche, Lamborghini, Dunkin' Donuts
and Panerai (reprising its role from the first film).
Nokia also had several prominent scenes. But the awesome
integration of Apple's iPod into the narrative was Audi's
only real challenger for best of show.