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AOL Survey Says.....

? What's Google Blog Search Up to? |


| Update to Steve Rubel's Blog Search Test ?

September 15, 2005

AOL Survey Says.....

Heather Green

Ok, ok, ok. There are some blinding flashes of the obvious in a survey on blogging that AOL is releasing today. But you have to admit, when nearly 50% of the respondants said that they see blogging as a form of therapy, it makes you think. Typepad is what, $50 a year? Now, compare to your average $150 weekly therapist bill...

The therapy notion, though, fits into the idea that most people blog for themselves and a small group of friends. Because who do you tell your problems to, whether they want to hear them or not...

So here are the bullet points and the release:

"One-third of bloggers write about self-help and self-esteem topics.

Fifty-four percent like to share their thoughts and feelings with others, and 43% like to chronicle their life and interests.

In times of need or high anxiety, one-out-of-three people (31%) say they turn to either writing in their blog or reading the blogs of other people who are experiencing similar issues; that's six times as many people who prefer to seek help and counseling from a professional (5%). The No. 1 answer was seeking advice from family and friends: 32% vs. 31% who turn to blogs.

Only 16% of bloggers write a blog because they're interested in journalism, 12% to break news or stay ahead of the news and gossip curve, and only 8% write a blog to expose political information."

Just to line up all the ducks. The survey, officially known as the AOL? "Blog Trends Survey," was conducted between July 17-22 by Opinion Place, an online research site operated by DMS. And 600 people, AOL users and Web users (I guess non-AOL users) completed the survey.

08:00 AM


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Ah, but the Bloggers Who Don't Use AOL and Wouldn't Answer an AOL Survey Anyway say "Hmm... are those results even meaningful if they just surveyed their atypical subset of the overall Internet and blogging community"?

Ya know what I mean, Heather?

Posted by: Dave Taylor at September 15, 2005 09:01 AM

I always knew the blogsphere was a schizophrenic place :-)

Posted by: PXLated at September 15, 2005 09:34 AM

$150/week for therapy?? i smell a new on-line business opportunity. we'll call it......

Blogopathy....write me your problems and I will help you through these issues with insightful prose. Add commentary from other "patients" and you get a bonus group therapy session.

who wants to be my first patient??=]

seriously, this could acutually work and is just another use of a blog that has not yet been explored....

Posted by: jbr at September 15, 2005 03:42 PM

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