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Juicy Fruit What?

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September 13, 2005

Juicy Fruit What?

Heather Green

Wow, this Juicy Fruit blog is so bad, I could hardly tear myself away from it. Usually I wouldn't bother blogging about this, but it's like a trainwreck.

12:54 PM

new blogs

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Listed below are links to weblogs that reference Juicy Fruit What?:

?? People Need to be fired at Juicy Fruit from TechCrunch

If you take everything good about blogging and web 2.0 and chuck it out the window, and then add back in everything that is wrong with traditional marketing, you?? end up with the Juicy Fruit blog.

I agree with Heather Green - it?? a tra... [Read More]

Tracked on September 13, 2005 05:36 PM

?? Juicy Fruit's Sour Blog from Micro Persuasion

Michael Arrington: ??f you take everything good about blogging and web 2.0 and chuck it out the window, and then add back in everything that is wrong with traditional marketing, you?? end up with the Juicy Fruit blog.?Heather Green: [Read More]

Tracked on September 13, 2005 08:47 PM

? And Now, In the "Get A Freakin Clue" Category We Have... from Andrew Lark

The new Juicy Fruit Blog - Unfortunately we're going to drive a ton of traffic and attention their way as we point out what happens when interactive marketers fail to understand what a blog is and slap the word Blog [Read More]

Tracked on September 13, 2005 09:03 PM

? Law firms doing blogs without consulting support throwing caution to the wind from LexBlog Blog

Law firms are now flocking to blogs in a big way. Problem is many firms do not know what they are doing when it comes to marketing with a blog. Worse yet, law firms are going to turn to Web... [Read More]

Tracked on September 13, 2005 10:06 PM

? Newslets from JKL Blog

Heather Green of Business Week Blogspotting, quite rightly, slams the awful Juicy Fruit Blog (more abuse heaped here) and links to a thought-provoking and useful PR Week piece on how businesses should navigate blogs. //Billy McCormac [Read More]

Tracked on September 14, 2005 07:11 AM


HatTip to TechCrunch and BW's Blogspotting. Wow. I'm embarrassed as a Chicago boy for Wrigley's attempt at a corporate marketing blog. Either they just threw this project at some clueless ad agency who thought they were being hip or some 60-year old ... [Read More]

Tracked on September 14, 2005 11:55 AM

? Juicy Fruit Blog - Another Perspective from Weblogs Work

Quite a few folks have bashed the Juicy Fruit Blog for various reasons including posts found here, here, here, here, here, here, and even we bashed it here. It is interesting how ‘we of the Web 2.0’ are so quick to define eve... [Read More]

Tracked on September 18, 2005 07:55 PM

Juicy Fruit Blog Bites the Dust. Leaves Bad Taste from B.L. Ochman's weblog - Internet and corporate blogging strategy, and online marketing trends, with news and commentary

The Juicy Fruit blog, arguably the world's worst corporate blog, is gone. In its place is some inane flashterbation. Businessweek's Heather Green called it a "trainwreck." And she was being kind. David Weinberger called it the "Latest Juicy Fruit Stupi... [Read More]

Tracked on October 31, 2005 01:39 PM

What makes this a blog?

Posted by: Zoli Erdos at September 13, 2005 02:27 PM

i love it. have we reached some tipping point where everyone needs a blog, but no one knows what to put in it. hey, just make stuff up! seems ripe for certain clothing (lifestyle) retailers known for putting out fake 'magazines' and such. are there other fake blogs out there?

Posted by: schadenfreudisch at September 13, 2005 02:50 PM


Maybe they are trying for advertisement. It seems cloying and precocious. Maybe this would work in a chat room visited most often by 12-year-olds. I sorta wonder "Do 12-year-olds seriously surf blogs?" Do you suppose this is yet-another-way to spam? it's a contrived blog that will find it's way onto blog tracking sites as something real. Complaining is futile, but those that track blogs will have to design to detect and reject this stuff.

Pete Z.

Posted by: Pete Zievers at September 13, 2005 03:02 PM

You got me Zoli, other than that they named it so.

Posted by: Heather Green at September 13, 2005 04:28 PM

This is the single worst thing I may have ever seen on the internet. Splogs give more back to society than this thing does. Thanks for pointing it out.

Posted by: Michael Arrington at September 13, 2005 05:24 PM

It won't work as spam because it's all Flash content -- nothing that can be crawled by search engines or blog tools. It's just marketing, probably targeted to teens. I'm sure their totally aware that it's not a real blog.

Posted by: Fritz at September 13, 2005 05:41 PM

A flog, a fun/fictitious blog, could be a good moniker for it! Why can't kids leave "floggy" comments?

Posted by: Frances M. at September 13, 2005 09:13 PM

Link love is all about being exceptional, exceptionally or exceptionally bad, link based search engine algorithms can't tell the difference.

Posted by: Graywolf at September 13, 2005 09:24 PM

Totally agree. What's the purpose?

Posted by: James Clark at September 14, 2005 11:29 AM

I thought that the 'blog' was actually too sterotyped to be considered a blog. From my point of view, it is almost parodic in its expression, and although clumsily performed (or maybe not...), Wrigleys attempt could be seen as a new cartoon format. The concept of fiction-diaries is not new (Adrian Mole, Bridget Jones) and maybe someday ficion blogging as a concept will be as widely reckognized as soap operas...

If the idea was to drive traffic and attention to the site, they sure succeeded.

Posted by: Paul at September 15, 2005 07:09 PM

It is really shocking to me that there is such an "outcry" over something that is so obviously fictional. Is there any reasonable, thinking human out there who can't see that this is just a funny story.

This is advertising, probably targeted at 12-year-olds. It is a narrative of boy/women stuck together by a pack of gum.

You guys are blogging about it as if it doesn't live up to your bloggers' "code of ethics." It is a story. it is absurd. It is entertainment.

Why is this difficult to understand?

Posted by: Roger at October 14, 2005 09:38 AM

we all understand that it's fake and entertainment. but i'm actually wishing my original comments were a little more outraged. not because there is some code of ethics regarding that "blog", but because it's stupid. and it treats 12-year-olds, or whoever's reading this stuff, as if they were stupid. all media tends to sink to the lowest common denominator. but in the mean time, there should be an outcry or at least a little resistance to the dumbness.

Posted by: schadenfreudisch at October 14, 2005 12:20 PM

I agree with Roger's comment. It's hilarious to watch the "outrage" from bloggers when they see the term "blog" misused. It's obviously fictional. Juicy Fruit has not tried to create a real blog, it's advertising and it's working. There's nothing sacred about the word "blog" or blogging itself.

Posted by: DT at October 20, 2005 05:24 PM

You have got to be kidding me. You call this be a "journalist"? This is obviously marketing and advertising. Two people won't let go of a pack of Juicy Fruit? You can't be serious in bashing this? Why would anyone get upset because of an advertising web site? It's the word "blog"? Business Week covers something like this? Slow news day.....

Posted by: Douglas at October 27, 2005 05:58 PM

I don

Posted by: Taylor Gazaway at September 12, 2006 07:40 PM

you guys have no lives, suicide should probably be what ur most concerned about

Posted by: George! at April 26, 2007 08:28 AM

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