Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Navigating Blogs

? Dave Taylor hunts for the perfect disclaimer |


| Tulane Sets up Blog ?

September 12, 2005

Navigating Blogs

Heather Green

PRWeek has an interesting article for companies trying to figure out how to navigate blogs. It talks about the services available along with advice on approaching blogs that will be helpful for companies who are new to this.

One tidbit from Waggener Edstrom SVP Lynann Bradbury:

"Bradbury cautions against a knee-jerk reaction to a negative blog that could offend the writer or a response that comes on too strong, making the person look like a corporate shill. Her advice is to offer information and give the blogger an opportunity to get involved in the issue that concerns him or her. "We say, 'inform, not influence,' and 'involve, not invoke,'" she adds."

12:05 PM

TrackBack URL for this entry:

Listed below are links to weblogs that reference Navigating Blogs:

? Corporate Blog Responses: Inform and Involve from Weblogs Work

Heather, from Business Week, points to a great article in PRWEEK titled, "Managing the new breed of influencers." Heather pulled out an interesting and helpful quote from the article from Waggener Edstrom SVP Lynann Bradbury: "... [Read More]

Tracked on September 12, 2005 03:41 PM

That's excellent advice. Most bloggers are seeking a way to vent their anger over a company's service when they publish a rant.

Contacting the blogger directly is a great way to diffuse the situation, and 9 times out of 10 the blogger will update with a grudging apology.

Posted by: Jim Durbin at September 12, 2005 04:59 PM

Along with Jim Durbins comments re: angry customer blog also provides an opportunity for the company to identify an angry client and make their own amends if necessary

Posted by: Linette at September 15, 2005 04:19 PM

blog comments powered by Disqus