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Businessweek Archives Tags and Companies?

? BW Best of the Web Survey Update |


| One more interview with Arianna Huffington ?

September 06, 2005 Tags and Companies?

Heather Green

I am digging into tagging and could use some help. Has anyone heard of any good examples of marketers or companies that are using tags on to track the buzz around a product or service or to collaborate on a project?

04:18 PM

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I wrote a piece on IF recently on how to use to help define your meta tags (

"Your site still being ignored by search engines? If you're a little lost about what keywords to add to your metatags in your HTML pages, why not use the keywords your readers are tagging your site with? is a system that millions of people use to bookmark their favorite websites, blogs and content. Each user can tag the content by keywords to describe their links.

IF's sister site PSFK has been bookmarked by scores of people and provides a handy list of the keywords that they use. What do they tag your site with??"


Posted by: Piers Fawkes at September 6, 2005 05:21 PM

I have seen some marketers add their sites to popular tag feeds on It's nice to reach people like me who have feeds set up to deliver feeds based on tags "tools" or "software" or things like that. For marketers, it's basically delivering their site right to the market.

I have used feeds for collaboration and am involved in a community that has a user set up for the site to create its own library of related links. ( |

I am using to set up a library of articles that I read to share on my website. It's very easy to use as a database and create applications on top of it using its API and/or RSS feeds.

Posted by: Andy at September 6, 2005 08:42 PM

Heather, we use tags for a variety of applications both internally and for our clients. When we do a seminar or presentation, we create a resource page via tagging that includes all the blogs, websites, etc. we've talked about in the seminar (this also allows attendees to add/share their own resources with the attendees after-the-fact). Among other things, we tie social booksmarks to proposals, internal planning projects and are working with them for media relations for our clients.

If you are interested, I posted a blog entry a few days ago called "Eighteeen Ways To Use Tagging in Your Communications and Marketing." You can find it at: or Good luck!

Posted by: Linda Zimmer at September 7, 2005 05:31 PM

Back in June I posted a blog entry looking for a founder or CEO for a new Web 2.0 company (a company that the CEO or founder would invent) and instead of accepting emails we instructed applicants to tag their business plans in Delicious with the tag: 'mvenidea'. I posted the instructions on my blog, a couple of other bloggers reblogged the instructions and finally I posted them on Craigslist.

We then subscribed to the feed and waited to see some activity. One of the 'taggers' had a very interesting business model/idea and we are working together now as a result.

Posted by: Alexander Muse at September 8, 2005 09:37 PM

The RSS component of delicious makes it incredibly powerful. On our group blog, Frinktank, my collaborators and I have used delicious to power a rolling linkblog - by tagging posts with a particular tag, we can automatically feed links to the RSS feed that our linkblog queries.

Posted by: at September 10, 2005 10:41 PM

Thanks again for the suggestions. Here's the story that is in this week's magazine as part of a broader package called the Best of the Web.


You'll see that we ended up using Linda's suggestions, but it was helpful to have the others as well.

Posted by: Heather Green at September 19, 2005 09:56 AM

We use our delicious as a feed on our site ( too...the feedback we get is superb. We are also noticing traffic coming to us more and more from delicious as a result of people exploring.


City Hippy

Posted by: City Hippy at September 19, 2005 12:46 PM

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