Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Podcast Aggregation

? Looking for reporters' blogs on Katrina |


| OJR and Katrina ?

September 02, 2005

Podcast Aggregation

Heather Green

AOL has joined iTunes and Odeo in offering a podcast aggregation service/directory. I expect other big portals and search engines to follow, which makes sense for them. But I am not sure it it makes sense for the content companies, whether it's NPR or CBS, to run to those aggregators. That one more time, helps bolster the audience of these portals or search engines and draws an audience away from the site of the companies that are creating the content. The question is how do you get around it? Ironically, maybe through podcast or RSS newsreader services. They at least put more control in the hands of consumers. (Via Steve Rubel)

10:30 AM


TrackBack URL for this entry:

If you want wide spread availability of your podCasts, don't you need to go where the listeners are and where they will find them? The portals are the easiest way to do this. I know I use iTunes exclusively now so if it's not listed there I'm not subscribing. There is nothing I really, really need to get or listen to until it arrives in the iTunes directory.

Posted by: PXLated at September 2, 2005 02:05 PM

blog comments powered by Disqus