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Innovation & Design

40-Year-Old Virgin

Juvenile, sex-obsessed, potty-mouthed characters aren't the only things 40-Year-Old Virgin has in common with predecessor Wedding Crashers. They both heavily feature Budweiser and Apple. The Chrysler PT Cruiser scene is funny, though at the expense of drunken driving. The bike placement for TREK was smooth, and the Magnum condom and eBay jokes were textbook studies in how brands can enhance a scene. Finally, although the fictional electronics store at the center of the film is packed with products none of the brands are visible, except for Panasonic, whose flat-screen TVs own this film.

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