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Nike's Big Butt is Bold and Beautiful

? Enjoy Zen Responsibly? |


| WNBA Is A League of Their Own...And Mine Now. ?

August 15, 2005

Nike's Big Butt is Bold and Beautiful

David Kiley

Maybe its because I'm not a 32 waist, but this new ad from Nike via ad agency Wieden & Kennedy is spot on. Sure, I like Nike ads that glorify athleticism, performance and disciplined bodies too. But most of the people I see shopping in Foot Locker for new tennies have jiggly butts, imperfect thighs and barely defined abs and pecs. Call this ad "reality advertising."

Hollywood and Madison Avenue, while still full of superficial people who don't get it, are increasingly nodding to "real" people. The Dove campaign comes to mind, as do shows like The Practice and Ed, which in recent years featured attractive and compelling plus size actresses. Sure, there are "real" people with pecs and abs working out. I'm not anti pec. But this ad shows a greater spirit of inclusiveness, while maintaining an air of aspiration.

A few years ago I attended a writers conference and asked editors at Esquire and Men's Health why they didn't seem to write stuff or feature editorial that was aimed at men who will never have abs. In other words--me. They just sort of dumbly burbled that "that's just the way it is...skinny and pretty sells." This new Nike ad is a good chapter in a conversation that needs to continue...that a person can be healthy and lead a healthful life without necessarily having abs, pecs or a tiny butt. Heck, I still have about 60-70 pounds I'd like to lose after loising about 150. But my fat, cholesterol, etc are beyond perfect. And I can ride a bike as long as most of my ab-blessed friends.

06:33 PM

non-traditional marketing

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? BusinessWeek Waxes Poetic on Big Butts from Market Anomaly

David Kiley writes a great weekly marketing column/blog called “Brand New Day” for BusinessWeek. Recent posts include subjects like advertising to the 2-3 year olds, the WNBA, and Nike’s Big Butt ad.

He’s got a great writing s... [Read More]

Tracked on August 25, 2005 08:17 AM

I get what the big deal is. Black men have worshipping big behinds since the beginning of time. Now White folks are catching on. First rap, then cornrows, and now big asses. Damn, brothers can't have anything!

Posted by: James H. at August 17, 2005 02:52 PM

The idea is cool. However the people in these ads and the recent Dove ads featuring "everyday" women, are still good looking and almost perfect. On average, people don't look like this. We're heading in the right direction but we're not yet there.

Posted by: jsmith at August 17, 2005 04:28 PM

Marketers have been doing this for years! They target one niche group after another. Don't know if you've ever heard of Joe Pine, but he talks about wrapping the customer experience in pleasantaries that cater to their desires; making business a theater of sorts. For more, you can check out his webinar here:

Posted by: Kayla at August 17, 2005 08:31 PM

What a nice ad. It's good to see healthy, thick women that are appreciated. I applaud Nike and Dove and any other company that purports this image. Hail to and celebrate the beauty of the booty.

Posted by: Business Guy at August 19, 2005 02:48 AM

James H.: Thank you, thank you, thank you for pointing this out. I'm glad marketers have finally figured out "real" woman are beautiful too. What I don't understand is why they didn't choose an African American female for this ad. It wouldn't have been hard to find a candidate or two. A shapely behind has been a standard of beauty for African Americans since, well, the beginning. While we're on the subject, please don't forget the lips. Angelina Jolie? Not the first, not by a long shot. I heard the term "Paris lips" or "bee stung" to describe lips like hers. Funny, when African American women were the only ones with lips like these, they were far from being called "Paris" or "bee stung" lips. Need a hint as to what kind of lips these women had? Starts with an "n", then add the word "lips". I bet Angelina doesn't have those lips, or does she? Beauty is seen through more than one lens, folks. You're late, but welcome to the party anyway.

Posted by: Howard at August 19, 2005 03:10 AM

I think the writer missed the overall point of the ad. This is NOT an overweight woman, in fact she represents an ideal the eyes of many women.

Posted by: dj at August 20, 2005 12:31 PM

Wow! Now that's what my husband calls a "classic booty", the kind black women have been celebrated for for generations. In the African American community, a butt like that is considered the epitome of feminine beauty. Fancy that: the black aestheic making inroads into "mainstream" culture.

Posted by: Maia at August 20, 2005 02:18 PM

Now there’s some advertisin’ we can sink our teeth into!

God bless Nike!!!

Posted by: Mack Woody at August 21, 2005 02:39 AM

I think this type of advertising is headed in the right direction--sort of. It's always great to see any type of marketing become more inclusive. Plus, it's only smart business to appeal to as many people as you can, without sacrificing your core product of course. So the only problem I have with this "reality advertising" is not in the creation, but in the perception--as in how it will be perceived. People are going to look at this Nike ad, and especially the Dove one, and use it to make excuses as to why they aren't healthy or are overweight. Americans, in general, overeat and do as little exercise as we can. We know what's good for us and what's bad for us, but we ignore it and do what we want. We ignore the fact that high cholesterol leads to heart disease and smoking cigarettes causes cancer. People with fantastic bodies earn them by either working out very hard or taking the much-easier and less-honorable route by paying for them. Be proud of who you are and how you were born, but we've gotten to the point where we aren't proud of who we've become, but pretend to be. While some of us could never look as good as the people we see on magazine covers, and shouldn't feel compelled to, we don't have to have stomachs that hang over our belts either. As with anything in life, if you don't like something, change it. And if you want something bad enough, work (out) for it.

Posted by: J-Soul at August 22, 2005 03:53 PM

I love this picture. The assets are just poetry in motion. I can look at this picture everyday and just thank God that im a man, specifically a black man. Just beautiful! I love that reality is trumping fantasy and utopia. Its just not true or realistic that women look like centerfolds everywhere. A lot of damage has been done to women's psyche and self esteem because of the chasing of this ideal. God Bless u nike!

Posted by: kevin ferrell at August 22, 2005 03:55 PM

The only way for a marketer to succeed is to think like the consumer. Thats exactly what the Nike marketers are doing by using that butt to get consumer attention. They must have realized how much attention the consumer pays to the healthy African looking booty.

Posted by: manamba at August 28, 2005 12:10 AM

this web-site is so gross

Posted by: darian at August 29, 2005 09:13 PM

Enough with the black, white thing already. I hate to break the news to the black guys but there was a time when big was in for us white folks too.

Just go to an art museum and take a look at some of the women in those paintings, those very old paintings. Hell even in the 1940's women weren't rail thin. Im not sure how the whole thin is in thing happened but I do agree that it sucks. And I do see J-Souls point too and it is very important to remember that even though women and men defenitely dont fit the hollywood mold in everyday society, it is important to take pride in being healthy and looking respectable, and most of the time it boils down to motivation. Also I dont see anything with that butt that looks too fat or too thin, I think its just right (I do think the model stuck it out a bit though). This is just another round in this countries obsession with body image.

Posted by: Darren at August 29, 2005 10:34 PM

It is good

Posted by: tash at September 19, 2005 11:58 PM

i love this ad i can relate to it p>

Posted by: nicole at October 11, 2005 09:55 PM

I agree with you the way you view the issue. I remember Jack London once said everything positive has a negative side; everything negative has positive side. It is also interesting to see different viewpoints & learn useful things in the discussion.

Posted by: penis size at October 22, 2005 05:53 PM

Enough about butts already. My husband once told me that if a woman has a small waist, her butt can be as big as a building. What stupid logic. A lot of the young, black women today in America think with their butts and black men tend to worship their butts. How sad, we black women have so much more to offer. Videos are filled with big butts, ghettos and cities are filled with big and thus, more black women seem to be having 3,4,5 babies by 3,4,5 different men and in most cases, all involved are unmarried, uneducated and most importantly, unemployed. You see no correlation in the two? Then, like America, you're blind to the truth. Peace, I'm outta here.

Posted by: gingerggg at October 26, 2005 04:24 PM

I don't even understand stand how this subject began to take a racist turn. It is just a booty. Would the converstation of turned to a black and white issue if the color of the model was white, asian, or ect? It does not matter what color you are or what certain race you are. NO MATTER WHAT some where out there in each and every race there is somebody with a big butt. I think the add is almost a little sexy? Why protray the ass and not the face? obviously this is an add for women. why would they make it so it is more appealing to men? all in in all the add is alrite.

Posted by: Jade at October 30, 2005 01:32 AM

Personally i love this ad. I'm 15 years old and at times i feel really insecure about my body as do many other girls. Reading all of the Nike ads like this one really makes me feel good about my body. It's really empowering to see such ads with REAL women in them.

Posted by: Marcelle Berger at November 8, 2005 10:49 PM

Im sorry I do like big butts however I think were all taking the ad a bit too seriously. We surely shouldnt be looking to adverts to support our own ideas about body image or racial beauty/ the histroy there of. Its nice to see from Maia Mack and kevins posts that Im not the only one still capable or enjoying the site of a fine womens butt without it causing me to have issues

Posted by: cute girls at November 11, 2005 07:09 PM

WAIT A MINUTE. The ad above with the ass and the paint spots is what we are talking about? Thats supposed to be the big and natural average womans ass? What the hell. That looks like a regular perfect model ass to me. The 15 year old that says it makes you feel good about your body, must already have a nice body. I look at that ad and I dont see it empowering for me in the least.

Im tired of only seeing one type of ass and one type of boobs in print. Beautiful women come in all shapes and sizes and magazines seem to idolize only one kind of look until no other woman can measure up to this "perfect" image thats force fed down all our throats.

The hell with nike. That doesnt make me want to buy their product any more or any less. And I weep for the species if thats what people consider to be a regular full figured womans undefined ass. Throw some cottage cheese on it along with the thighs and then you have the average woman.

Empowered. Please. It makes me feel like I need to go on a diet and do more exercise. Thats probably the way they are going to sell their products to me.. through self esteem issues. "I need to jog, let me buy some nike sneakers and sweats".

Posted by: Stephanie at November 18, 2005 09:30 PM

Well allow me to add my comment on the black men . I cant really speak for white america but it is no mystery that the pic in the nike ad is euphoria for black men and latino men and by and large men of color . Is it fair to only to portray one body type in the media like we usually see men like curves thats what defines a woman her beautiful curves . Its about time we see real women and what really appeals to men . Enough of the stick figures. This pic to me is ideal female beauty .

Posted by: libra at November 20, 2005 10:25 PM

That girl is too fat. She should get herself some Nike shoes and run - run like the wind until her frame sports a normal-sized backside. She should be ashamed to have that thing photographed. Unfortunately, for us, she is not.

That's why fat girls aren't in much advertising. Most of them know they shouldn't be fat. It isn't healthy, and it isn't "normal." It is gluttonous, self-indulging, and it shows weakness and a complete lack of willpower. Kudos to the fat chicks who get it.

Posted by: rab-e-do at November 23, 2005 01:53 AM

I love how people always ignore the fact that the ideal body type in African American culture does not come without work. The ideal is curvy, not fat or out of shape. Black men want a woman with a small waist, wide hip span, and a round bottom. Because a woman has a big behind does NOT mean that she does not work-out, in fact it means the opposite. Anyone who has ever worked on a stairmaster for more than 2 weeks knows that particular exercise for the lower torso will cause the muscles to expand in the ass-area. Because Nike is running an ad with a big-bottomed woman does not mean that it wants to cater to the out of shape masses (that woman does not a have a single roll hanging from her waist area) but that butts are more sexy than breasts now and sex still sells.

Posted by: Mary Annaise at November 27, 2005 01:00 AM

I just heard of these ads today and in trying to find them online have come across MSN's "Nike jumps on the 'real women' bandwagon--but are they real." I personally love the ads because they go hand in hand with my Sports and Society class. Women fear "bulking up" so they may not want to do anything that will make them "bulky." My thighs got huge (my standard of huge) last year as a result of lots of squats in Strength and Conditioning. It was my first year running Varsity Track at the collegiate level. I joke about my "thunderthighs." Some New York-based ad critic says that Nike is at odds with themself by saying "thunderthigh" and depicting a marathon runner's legs. I totally disagree...Nike is targeting sterotypes and trying to help women feel good about gaining muscle through sports and looking bigger. I absolutely LOVE this new campaign and hope more companies jump on the bandwagon and start depicting real women, not skinny minis...and maybe runway models can gain some weight and be healthy so that we have positive body images.

Posted by: Abi at November 29, 2005 10:52 PM

i love butts

Posted by: oliver at December 16, 2005 08:09 PM

Wow rab-e-do,

You and the dog should share a bone if you think this girl is fat. She is quite slim for an ethnic model. Look at some of the ethnic model sites or look at MTV or BET and see some of the dancers (professional I mean) they are in shape. Glad to see nike recognizes the rest of their market.

Posted by: Actual at December 20, 2005 06:06 PM


Do me a favor. You go into any women's clothing store and look at the sizes that are gone and those that still remain. I'll bet you'll find tons of 00's, 0's, 1's, 3's, and 5's but not a lot of 7's, 8's, 9's. And why is that? BECASE IT IS NOT "NORMAL" (in the sense that "normal" means common)FOR WOMEN TO BE IN SUCH SMALL SIZES. The average women is not skinny. And what's your definition of "fat"? Is it a weight? A size? A body-to-height ratio? Is it a comparison of a "normal" girl with a magazine photo shoot? "Fat" is relative, rab-e-do. Just keep that in mind. And, yes, I personally do agree with Stephanie that this girl in the Nike ad is not very empowering at all. She is perfectly athletic-looking and toned...more ideal than representative of real women who have issues with their butts. This toned Nike woman makes me feel like crap that because I work 40 hours a week, go to school full-time I can only manage to fit in small half-hour workouts every other day. Maybe if I wasn't so goddamn lazy I could work out more and be toned and not the flabby 135, size 8 I am now, right rab-e-do?

Posted by: ssd at December 23, 2005 10:14 AM

well, i personally think that is a well shaped butt for a women who is probably a size 6-8...but beyond that...if Nike wants to get people to work out...more power to them. Yeah, im sure alot of us would like to have our backsides look that good...and im sure she worked the hell outta her glutes to get them to be so well shaped. so heres what i right...your butt will look closer to that.. God Bless Bootys!

Posted by: melissa at December 24, 2005 01:24 PM

I'm offended by the fact that it's just a butt, rather than a shot of the whole woman, from the back. I don't care about black or white, of it, just that it objectifies the butt. We've done too much of this w/ breasts already resulting in idiotic women who get implants thinking that breasts that look like melons (rather than breasts) are attractive.

Clearly, it's marketing written by men to attract men. I can't imagine that it would attract women.

Should the day ever come that we market things by advertising mens' penis size, men would finally get the idea! They would mostly feel so sheepish & inadequate that maybe they'd start to think differently. But that day will never come, 'cause it's still a man's world in marketign terms (even tho' in America, women make up more than the majority & have more dollars in general to spend than men do).

Posted by: pirate_girl at January 6, 2006 08:46 PM

I think this woman's butt looks normal. I bet all the people who think it is fat, can't keep a small waist and thick, round butt. So they start hating on someone who can have curves but in shape. I am a latin, and let me tell you, our men love big butts, worked out of course. They don't like flat ones. They like curves under a nice tight dress, not an ironing board.

Posted by: Cecilia at January 24, 2006 05:27 PM

I've seen the video version of this arse, and she is in fact a white gal. Not thick, not fat, not black. Skinny as a rail with a great can! Get off the race card already!

Posted by: gman at January 31, 2006 05:56 PM

I am Latina. All my life, I've had a big butt. As a young girl, i was athletic, short, thin, muscular, but always had a butt. When I started hanging out with white girls, they all compplaned about their butts, which were all flat and small. My mother has a big butt, my grandma has a big butt, her mother has a big butt, it doesn't matter what i do, if i work out, it stands up more. This ad is not a revolution for anyone, it's the norm for most latinas n black women. They're only telling us what we allready knew, and giving us something to chuckle about.

Posted by: lisa at February 1, 2006 07:28 PM

I wish I knew a way to contact the model in the Nike ad and ask her what she does to keep her butt so full...

Posted by: Whitney at February 3, 2006 02:32 AM

Thanks to everyone who responded to this add positively.There is a white guy at work whose has a girlfriend but is always eye-balling my ass ( because it's juicy ;) It's getting very annoying. I wish he would focus on his work and leave me alone. I agree with you gingerggg! Black women have a lot more to offer than just their ass!I like it when I'm able to out think guys ( while they're busy looking at my ass, I'm 2-steps ahead of them!

Posted by: Genevieve at February 3, 2006 03:34 PM

I think there is something beautiful to celebrate in every culture. Every race and culture has features about them that are beautiful. I think, as a Black women, we have been told to cover up our butts, because they were, too sexual. There is nothing wrong with having curves. I think that this is a very strong move for Nike. I am glad their doing it.

Posted by: Monya at February 5, 2006 04:48 PM

As someone who is in her late 20s and still wearing size 00, it reminds of the pain I feel when I do go shopping to hear comments that being that little is not "normal". My whole life I have felt like a freak for being petite. Im not anorexic, I just have my mom's small frame. These ads just make me feel worse about myself...thank you!!! There is nothing wrong with being little.

Posted by: dsum at February 15, 2006 06:11 AM

black women and Men are very beautiful, always have been and always will be very beautiful. no amount of copying their attributes, talents and cultural creativity is going to allow others to out do them at what comes from them. The majority led media always steals from the brown people of the earth(People of african Descend)to get rich and wealthy or portray themselves as extremely beautiful. When they're doing this, they always pretend like a particular give or talent never existed until they dress themselves up to be perceived as having invented/originating it. Some one above stated that the topic was about booty, why it has to ended being about race. The answer to that is that it's because underneath it all, this ad as well as everything in america has strong racial tones to them in a way to always send some message of competition or of being higher, better or lower than someone from a different skin color background. It's white people who promote this kind of thinking, and constantly try to influence other people through media sources to think and feel in a way that pleases their views.

Posted by: Hal Love at February 16, 2006 12:35 AM

Thin is not in any more, healther more curver looking butts are in. It just so happens to be that women of color have nice round butts, get over it.

Posted by: Don at February 17, 2006 05:55 AM

The butt is nice. Not big in the traditional sense of the word, but big as in not a result of starving one's self. It gives women, overweight and underweight, something to model after. And as far as the race issue, the black subculture has sought after this type of butt while the mainstream has ignored it. so for those of you who love to say "Don't play the race card.", it's been played...and it won the game.

Posted by: Kelly at February 25, 2006 11:16 PM

Hate to break it to you Howard nd others, but black women are not the only ones with big behinds and full lips. Get over yourselves

Posted by: Jah at March 1, 2006 03:34 PM

butt butt is a very beautiful thing to see

Posted by: eddie at March 6, 2006 03:33 AM

stop generalizing people. I understand that it much easier to lump people in a groups, but these stereotypes are not 100% true. Not all African American and Latinos have big butts and same goes for white girls not having them. I'm african, but I very much lack the booty. Whoever made that comment about people who are able to fit in a size 0 are deemed 'not normal' is just wrong. It's not that women are not made to fit into the smaller sizes, it's less frequent that women are able to fit into these sizes nowadays. Stop hatin' on the skinny women, that is why there's always a bunch of smaller sizes.

This ad picturing a well rounded butt is just not enough for me to go and buy nike. Beauty comes in all shapes and sizes.

Posted by: LH at April 15, 2006 10:30 AM

women are meant to be bottom heavy with hips to match for child bearing purposes.

now if a woman's backside is bigger than it needs to be then she has a problem.

Posted by: trevor at April 16, 2006 08:31 AM

You need to get over yourself Jah youre probably upset because you dont have a big booty.

Posted by: Jon walsk at April 17, 2006 04:05 PM

I truely feel it's about Dam time we Big Butt women are finally appreciated for our Outter Beauty as well as out inner beauty! We thank you guys for putting the cart before the horse sort of speak. Just know there is a lot more where that Butt has come from, meaning our young women are developing something crazy now a days! I don't know maybe it's something in the diet soda.Holla!

Posted by: Lacy at May 11, 2006 02:06 PM

So I get this in my email and I am expecting something about a "big" butt. That is a nice bubble butt in that ad, I admit, but when someone says big butt I think "Wal-Mart shopper" big. I don't see how this ad targets "real" people.

Posted by: Joel at June 8, 2006 03:23 AM

I definitely have to agree that this Ad is strange, since the butt featured seems to be the "ideal" size. I'm a white American, and I don't know where people got the idea that white people like having these flat butts. Biologically speaking, everyone likes a woman with a curvy behind.

But going beyond that, there is a limit to the shapes and sizes that beauty comes in. You can sit on the couch all day long eating cheesecake while Oprah shoves her "average American beauty" crap down your throat, but that doesn't change the fact that FAT IS UNHEALTHY. And as long as something is unhealthy, it will never be conisdered beautiful to the human mind. Sorry, that's the way the propogation of our species works. Obviously you feel the same way or you wouldn't be searching for things like this on the internet, trying to defend your fatness.

Nike is making you feel like you should eat a healthy diet and exercise? Oh no! Call the police! Suggesting that a woman be healthy and fit is surely damaging to her self-esteem!

Oh, and sorry for not being a "Normal" woman, I guess I'm just not a "Real Woman" since I can fit into a size 2 dress. Excuse me while I go sulk.

Posted by: Melissa at June 11, 2006 11:52 AM

I am a 40 something white woman and have always had a "bubble butt" no matter WHAT size I have been. From size 2 to size 14 (gained a LOT of weight during pregnanacy 20+ years ago) and now back down to a size 8-10 - that butt has ALWAYS been there. A classic "hour glass figure". I'm proud of it. And if someone takes a second peek as I'm passing by - then so be it. It's the epitomy of a woman. A "honkey tonk b'donk a donk" - a caboose. A lovely, wonderful, grab it while you kiss me butt. I've learned to love it.

Posted by: Karen at July 11, 2006 09:52 PM

I am a beautiful Greek goddess with large breasts, a small waist and a large butt. I always felt embarrassed next to my WASP blonde friends. It's wonderful to see that curvaceous and large are finally accepted and glorified. Kudos to Nike!

Posted by: Aphrodite at July 12, 2006 02:31 AM

Regardless of what color the woman is, I say it is a NICE butt......

Posted by: Sherwin at October 27, 2006 03:07 AM

This model is not fat, not by a long shot! It's stupid to think that she is, just plain stupid. Frist off, while everyone has been staring at her ass, did any of you notice her legs? They look pretty skinny and lump-free to me. See any love-handles popping out of her hot pants? No? Me niether. She is actually bending down to show it off more and the material of the shorts emphasizes her curves, not to metion the camera angle is helping her out as well. I don't think this is a big butt, not at all. As a recovered anorexic I think we should all keep in mind that alot of young women are literally dying to be skinny. When people say a fit, thin, model has a big butt, just becuase she doesn't look like she has just come off life-support, it really hurts those of us with eating disorders, just reading your artical made me want to skip dinner. My butt now looks a bit like that now that I am dealing with my issues and have started eating again. I just have to keep reminding myself, I've never heard any guy, black, white, asian, whatever, say "Yeah, that girl over there with the flat-as-a-board-ass is really hot." Maybe all those pin-thin waifs don't have it all, maybe sometimes, just sometimes, their perfect husbands in there perfect upper-east-side bedrooms are thinking about we poor big butts just to get themselves through another intimate evening with a woman who has all the ass curves of a wooden plank.

Posted by: Elle at October 27, 2006 04:03 AM

Im a mom of several children and i'm 36. My first husband always thought that I had to be very thin to be attractive. I was 5'5 and weighed 105 when I got married. When I had my 5th child I weighed a year later 125, keeping my weight at 125 was hard and I had to keep my self starved all the time. I'm now in another marriage and my husband loves my full curves. we have had one more child together and he loves my butt. He says that hes afraid if I work out too much that my butt will go away. So I have to put lots of squats into my routine. Thanks guys who share their love of big butts.

Posted by: diamond girl at November 1, 2006 02:08 PM

l. I think, as a Black women, we have been told to cover up our butts, because they were, too sexual. There is nothing wrong with having curves. I think that this is a very strong move for Nike. I am glad their doing it.

where did you hear that sweetie?have you checked BET for the past few years?i can't seem to escape ass,don't know what planet you live on.

Posted by: lolo at November 14, 2006 12:57 AM

Ignore marketing and advertising.

That's probably the worst thing you can do for it, and the last thing it wants.

I know that's tough because it's often arrogant, obstinate, irritating and officious.

It sells you more toxic fantasy than anything of true substance, and even then, sometimes it can still be toxic-- if not to you, then to the environment or a sweatshop overseas.

I think we give too much misplaced attention to corporate media.

One attention I'd rather give has to do with laws being seriously changed to more effectively deal with corporations' continual onslaughts and insults in the name of profit, rather than people-- which is essentially where the *bottom*-line should be.

Posted by: Martha-Lee Stewford at November 16, 2006 04:02 AM

I could only dream of having a butt like that. Unfortunately my butt is the least remarkable part of my body. Too bad I'm cursed with flat-butt genes. I wish I had grown up in the era of "does this make my butt look big?"

Posted by: Kristen at November 17, 2006 07:35 PM

I LIKE & LOVE BIG BLACK SLOPPY WET JUICY STANKIN SMELL LIKE DOG FART BUTTS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Posted by: jamar at November 27, 2006 04:04 PM

Wow i LOVE this ad, regardless of the models ethnicity. For everyone who is hating on girls with nice behinds, you need to get over yourself. Just because you can fit in a size zero doesnt mean your "healthier" than anyone else. it means you have no ASS!

Posted by: Carliii at November 28, 2006 04:17 PM

well, a real woman has curves, and I'm glad to see that Nike finally gets it...but I'm not sure if it's truly helpful to "exploit" a person by focusing only on the body parts

Posted by: sabrina at December 9, 2006 11:26 AM

no nike dont need praise for this because

1) they represent the opposite of acceptance as their label is what poor kids strive to get

2) fck them anyway


3) how u know this isnt a black woman?

beauty is beauty no matter your colour

Posted by: Jasmine at December 14, 2006 07:44 PM

In the media, curves are starting to be glorified. Shapely, toned women with big butts and big breasts with curves are the ideal body type. Being skinny and petite is seen as gross and 'not normal'. I'm making no reference to any extremely skinny celebrities here, but for some girls and women, they have naturally small frames, and skinny and petite bodies. This is seen as 'gross' 'anorexic' 'bulemic' 'not normal'. The ideal body type is being reversed it seems, and while women are cheering for curves, naturally skinny women BORN with small frames and their body type are looked down upon and their body type is thought of as 'disgusting' by the majority. It's a sort of hypocrisy, a 'natural' and 'normal' woman's body is being celebrated, but 'curvy' seems to be the only definition of 'normal' nowadays! ALL body types should be celebrated, not just curvy body types! You all criticize the media for making young girls feel bad about their bodies and to embrace your body blah blah blah, but it's completely hypocritical to start insulting those with a different body type than 'curvy' and anything different than a curvy body (such as a skinny or petite body type) is abnormal and ugly!

Posted by: Shawna at December 30, 2006 07:36 PM

So now what, Tiny butts are hedious and boring therefore, it's time to start worshipping big butts? I don't know if people are aware of this or not, it's really difficult for women like me who naturally have a small butt to have a big, curvy butt. I'm half asian half hispanic and I happened to have a tiny butt. and I have to work out at least 2 hours a day (mainly buttocks enlarging exercizes) just to keep up with my latina girlfriends with big butts around here.

There are times well, let me rephrase that, Day in day out I feel extremeley self-conscious about my small butt and pray to God that he gives me a big, curvy butt one day.

I wish I could just accept the way I look and love my little butt. but the society that I live in does not approve of small butts and It's driving me nuts.

and Frankly, when I see an ad like this, I just want to hurt somebody.

Posted by: D.Cerda at January 3, 2007 12:35 AM

This reminds me of the song I love big butts and I can not lie. LOL. I guess as long as the chest is as big as the butt or the same size there is no need to lose weight :). Thats my two sense!

Posted by: Weight loss Pills at January 3, 2007 12:44 AM

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Posted by: addy at January 11, 2007 05:18 AM

I always love Women who are very PLUMPY in size with Big BOOBS and above all BIG BUTTS. Women with these features should be called Women, not that skeletons walking on the ramps.

Posted by: SS Easwaran at January 13, 2007 05:59 AM

If Cameron Diaz wishes publicly to have a big booty like J Lo and Beyonce it means that many white women now want to really have big butts.I am a white lady and my butt was just 36" few years ago and I workded hard and changed my diet to increase the size of my glue and now I have a real big bubble butt of 44" and all the men I know like it and think it is very sexy.So big butts are usually very common among blacks and Latinas while we white ladys either have very small butts or extremely large butts that look ugly.A big bubble butt should be toned and perky and very bubble that looks very sexy under your jeans or your sexy dress..............not a massive butt that looks saggy and ugly.If you ladys want to be like me keep doing excercise and change your diet.

Posted by: Big Booty Mona at January 15, 2007 06:00 AM

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Posted by: bardhyl at January 20, 2007 07:21 AM

Why would you,or someone else want to make a web site on and who ever is doing this is no do need to get a different web site i know if i dont like it go to another web site,but i just want that comment to flow pass it on makes you think uhuhuhuhuhuhuhuhuhuhuhuhuhuhuhuhhu................

Posted by: meme at January 22, 2007 08:26 PM

Its not the fact that maybe a certain race has a big butt or whatever, many people like to say that even White women have big butts. Its just the majority of Black women do. And the majority of White women that I have seen at my school and everyone else, have flat butts. No offense, but its the truth. The complete opposite of BW. Because WW tend to want to slim down, you know less curvy, smaller in size. As a BW tend to want to be curvy, and etc. Like myself actually.

Posted by: Shikeeria at February 3, 2007 12:00 AM

personally i think this SUCKS, but i will say thats because after going thru anorexia as a pre-teen, i now have to start working out like a guy at the gym, using every leg machine + a bazillion squats just so i can be on a level playing round with black girls.

all you people raving "oh wow 'real' woman" wtf alot of the women in this country are just not naturally voluptious. as much as we'd like to be, our body won't ever be anywhere near an hourglass shape. it by no means is marketable, this woman is not real, look at her back muscle tone, this lady puts hours a day into looking that way. in 2004, 33.2% women were obese.

at least with thinness, the general idea was a lower bmi and muscle tone. now it's this "ghetto" crap. instead of looking like ladies, most of the girls i see everyday look like hookers. i know these are signs of the times, but i can't help but hate it.

last, i think the overall change in taste reflects the feelings of the majority. almost all black men, latino men, and many white men like big butts. they're the ones choosing the mothers of the next generation, and they're doing it based on boobs and butts. i'm not sure if this is a good thing.

Posted by: anna at February 16, 2007 06:41 PM

Okay Im 5"2 105-110 pounds and I'm not a size 0 But a size 5 nearly 6,I guess I'm considered small for an African American female.(though some of us need to go on a healthy diet)Carlii a real women has curves?No I don't think so.A females phyiscal appearance doesn't define how much of a woman they are.A female whose indepedent that can take care of herself and her responsibilities is a real woman,That can be a woman with or without curves..For Addy...its okay to have your perference for women that have big behinds and are big breasted,but you shouldnt bash women that have a smaller frame because God made us this way.hopefully your penis isn't as small as your mind is...(since most women like guys with a big stick)which is a myth...

Posted by: TAMIKA at February 20, 2007 12:38 PM

This is the apparent glam-shot of a corporate CEO:

[ ]

Notice the sincere smile, gracefull neck, perfect teeth and killer hair-style.

This is another, more casual and infinitely-coolly-posed pic:

[ ]

This is but one face of the many behind what you might (publicly or intimately) consume.

One of many who want you to be a good little consumer and buy their stuff (that you can't live without, right?) so they can make a profit for their egos, fame, mansions, cars, private islands, yet more profit, or whatever have you. And they might just play on your fears, ignorance, and insecurities to do so, and leverage *their* media, marketing tactics, and their favourite fantasy anorexic post-pubescent runway models, overseas labour, or loosely-affiliated industries to do so.

And it doesn't really matter what you say about it because, hey, you're supposed to go along with what *they* say about it, not the other way around. I mean, if it did, wouldn't things be a little different by now? Afterall, we are talking about Capital-ism, not People-ism.

David Kiley (hopefully!) knows this, but then, he writes for Businessweek, and for business or economics, some truths are inconvenient.

Posted by: Martha-Lee Stewford, Inc. at February 22, 2007 05:43 PM

@ ANNA please shut the hell up. If you want to morph into whatever is popular at the moment that's you.

Just because you don't have the self esteem or self worth to appreciate the beauty of your own damn body doesn't mean your fragile weak-willed ass has to make that everyone's problems.

So you binged and purged as a teen now what....are you going to get your ass, hips an breasts pumped to look more 'ethnic'? To fit in? Why not throw in a matching pair of lips too?

What a dumbass.

No one said you had to keep up. Stay shapeless and flat-assed! Who cares...?

...and what do you mean by 'ghetto' crap.

It is about praising women who are actually shaped like women. Praising the feminine form. Salma Hayek, Scarl

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