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Watch for Spot Runner

? A watershed for broadband policy |


| Agilent Cashes in Its Chips ?

August 09, 2005

Watch for Spot Runner

Justin Hibbard

Here's a stealth startup to keep an eye on: Spot Runner. The 17-month-old, Beverly Hills, Calif.-based company is operating secretly while it perfects its technology. Therefore, we don't know much about it, except that it's building a platform for managing online and off-line advertising campaigns. The founders and investors have track records that make Spot Runner a company worth watching.

Spot Runner's founder and CEO is Nick Grouf. In 1995, he and some researchers from the MIT Media Lab started Firefly Network, an Internet personalization company that was ahead of its time. Microsoft bought Firefly in 1998 for $30 million. The following year, Grouf founded PeoplePC, which gave consumers free PCs if they signed up for a paid Internet access service that flashed ads across their screens. The company went public in 2000 at a valuation of $274 million. Two years later, at the trough of the Internet bust, Earthlink bought PeoplePC for $13 million.

Grouf founded Spot Runner in March, 2004. In May, 2005, the company raised $7 million from VC firms Battery Ventures and Index Ventures. Battery general partner Roger Lee and Index general partner Danny Rimer serve on the board. Previously, the VCs worked together on the board of Neoteris, a security appliance maker that was acquired by NetScreen Technologies for $262 million in 2003. With Spot Runner, perhaps lightning will strike twice for the duo.

08:01 PM


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Hi Justin, any updates on these guys? Thanks for the great posts.

Posted by: Seth Besmertnik at January 4, 2006 02:32 PM

will Spot runner go public?

Posted by: tim at April 21, 2006 02:49 PM

Went to their site. Small print: They capture your ad and don't let you air your ad yourself. Their air time costs are many times more than what I can buy myself and their system unfortunately allows my ad to be used by my direct competitors. No actual cheap tv spots here.

Posted by: PF at September 4, 2006 04:14 PM

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