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August 09, 2005
Comscore blog study puts women in a pen
Lots of comments on the new comscore Networks study, which shows that blogs appeal to the young, wealthy, broadband audience advertisers crave. (comments from Jarvis, Denton) But one thing I found jarring. The fourth most visited category, after politics, lifestyle and tech, was "blogs authored by women." As if women didn't blog about politics, lifestyle, tech and everything else?
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"As if women didn't blog about politics, lifestyle, tech and everything else?"
Yes, of course we do...but I choose to look at the results this way. If we are #4 most popular BECAUSE we are writing with a female voice AND we are also involved in the politics, lifestyle, tech, etc. blogs, we have a pretty strong contingency in the blogosphere, don't we?
Posted by: Tara Hunt at August 9, 2005 11:15 AM
The next thing will be men blogging under a female name in hope of getting more traffic to their blog.
I made up a new term. It is cross blogging.
Posted by: Jim Dermitt at August 9, 2005 12:07 PM
Of course women write about politics and tech and marketing, but they are more likely to write about their personal lives in a way that readers can say, "I'm not the only one."
Whether it's mommy blogging or writing about getting older, you get more intimate glimpses of other lives that brings you a personal connection to shared experience.
Posted by: Jill at August 12, 2005 11:32 AM
Women, American Woman, woman Bodybuilding, Black magic woman, Wonder Woman, Working
Woman history, Famous woman, Sports woman, Indian Woman, Cat woman, Perfect woman,
Posted by: Women at April 2, 2007 06:48 AM