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Innovation & Design

The Island

Willy Wonka has the Golden Ticket for another week. The big surprise though is that The Island bombed so spectacularly. This is a shame not just because the film had some cool placements for Puma, Aquafina, Dodge Magnum and Cadillac, but because the film contains quite possibly the most post-modern meta product placement of all time. In one scene, actress Scarlett Johansson plays a clone of an actress who stars in a fictional Calvin Klein commercial that is actually a real-life Calvin Klein commercial starring actress Scarlett Johansson. Then our heads exploded.

For more big-screen product placments, visit our partners at brandchannel

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