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Hey Mark Cuban: Create a different A list

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| Yahoo and Google: Head to Head on Blogging Ads ?

August 02, 2005

Hey Mark Cuban: Create a different A list

Stephen Baker

Mark, have you been reading the traffic from the Blogher conference? The attendees are furious that Technorati's Top 100 is largely dominated by blogging powerhouses who have built up their troves of links over years. Their foothold in the Technorati list bolsters their dominance--and tends to keep newcomers out. People like Mary Hodder are calling for a new rating system, perhaps one based on social relationships. In short, another algorithm.

My proposal: Help to bring traffic to your Icerocket search engine by establishing a different ranking system. We do this type of thing in the magazine biz all the time. Early on, Fortune had its 500; we created the BusinessWeek 1000. A different list, a spotlight on different companies. That's what the blog world needs, and you're positioned to provide it.

01:59 PM

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? Does it Take a Billionaire to Create an A-List? from Boz Weblog

Stephen Baker of BusinessWeek online has an interesting take on the A-list blogs controversy. Don't know what this is? Representative sample. In Mark Cuban: Create a different A list, Baker proposes creating a new blogging top-line to address the imbal... [Read More]

Tracked on August 4, 2005 11:38 PM

Yet another list? Sure, go ahead, but why bother? I took a look at the Technorati Pop 100 list and didn't find anything that either wasn't on *my* list (now 323 feeds) or seemed worth adding to my list. It's that feeling of going into a nice looking restaurant but not finding anything you really want on the menu.

FWIW, I always found the BW issues that were filled with lists to be the *least* useful issues.

I suspect that lists are a substitute for networking. Now that we have tools for networking online, including search engines, what value do these lists serve?

Most of the web feeds on my list got there because they were referenced in blog posts that I had read. The vast inter-networking of blog posts is what matters, and finding things based on merit seems far more valuable to me than a sequential list of posts by raw popularity (inbound links). The inbound link ranking is great for people who like to do lists, but is rather useless when it comes to judging relevance or whether it might be interesting to you.

We should be encouraging people to find new and exciting stuff to do with the web, not simply trying to recreate past (imagined) glories.

Question: Was there *ever* a list anywhere about anything that really mattered? And, *no*, the answer is not the list of top 100 lists. Sigh.

-- Jack Krupansky

Posted by: Jack Krupansky at August 2, 2005 08:05 PM

So, what are they going to burn this time...they already burn't their bras way back in my youth.


Posted by: PXLated at August 2, 2005 11:03 PM

Hi Jack,

This isn't about creating another list.. it's about finding smaller groups who blog over time, and in expert and conversational ways, by topic. That is very different than making a top 100 list across 14 million blogs, or making another list instead of the top 100 list based on inbound links. This is about discovering people who, within smaller groups, blog in interesting ways, based on factors beyond knowing who they are. It's an effort to subvert the power law around names, and instead, make it about finding voices that are higher quality but who blog in a specific domain.

It will be fun to see what we can come up with across the community, as we ask for input on the social relationships, and then express them computationally. It may take a while to get this done, but I'd say give it a go before you dismiss it. Because we have to do better than a list of 100 based on inbound links, whose counts are similar to old media advertising eye ball numbers. We can do so much better with digital media.

Posted by: mary hodder at August 3, 2005 10:12 AM

When we created the Best of Blog Awards, ( it was to expose the people not in the mainstream and not the most linked most popular blogs. There are some great blogs out there that just don't get the exposure they deserve, and we set out to educate the rest on the best of the little blogs. I think the idea has a great potential. Step up to the plate Mr. Cuban!

Posted by: Jim Turner at August 3, 2005 10:43 AM

I like lists because they show me places to visit that are outside my habitual pathways. That's why I often go to people's blogrolls and just start clicking. (By the way, I notice as I do that many of them are stale--haven't posted for months and months...)

My 17-year-old son is working to establish himself as a blogger in New Jersey, and he's found something called the New Jersey Carnival. ( I think this may be at least a start along the lines that Mary's talking about.

Posted by: steve baker at August 3, 2005 11:12 AM

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