Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

How corporations track the blogs: A blogger weighs in

? Newsweek rounds up blogs. Should others follow? |


| Blogs and popups ?

July 26, 2005

How corporations track the blogs: A blogger weighs in

Stephen Baker

In a post yesterday, I asked how companies could track employees blogging anonymously. I still haven't found the answer, but I did receive an email with some lively examples from an experienced corporate blogger (who asked to remain nameless):

Using keywords and blog search engines (Technorati, PubSub, Flickr, etc), a person can find quite a few interesting tidbits. For example, I have found competitor presentations via a student with a camera phone; employee wives talking about their husband/career; employee children talking about what their secret lives hidden from the parents; employees talking about their bosses; employees talking about leaving the company; new employees talking about joining the company; customers seeking assistance with products....etc.

Bottom line, in my view, any company that is not watching the blogosphere is missing out on a great deal of information that is quite useful/pertinent. It's stupidly easy to do and basically, a free way to gather intelligence. People love to talk and every company should make it a priority to listen.

12:04 PM

Inside Companies

TrackBack URL for this entry:

Listed below are links to weblogs that reference How corporations track the blogs: A blogger weighs in:

? Listen Up: Blog Engagement As First Hand Market Research from Weblogs Work

BusinessWeek?? Blogspotting has some words that ring true: a key part of using blogs to engage the market is simply listening closely to what others are saying. We tell our clients that blogging has as much to do with scanning and listening in... [Read More]

Tracked on July 26, 2005 01:28 PM

?? Social Software Gets Loose from think again - Ideascape is advanture


software and politics by Jon Lebkowsky's is a recent post to the Extreme Democracy blog where he details some of the emerging dynamics of social software and democracy. I found a couple of his in action - one is the NYC public advocate and another [Read More]

Tracked on July 26, 2005 04:54 PM

Buzzmaps can also track message boards, not only blogs.

Posted by: F Polo at July 28, 2005 07:02 AM

So let me get this straight, you're advocating SPYING on employees, in order to gather "intelligegnce"?!

What exactly would this "intelligence" be used for?

It makes me shudder to think how far people like yourself would go, when it comes to surveilance of employees.

How, and this is a seriuos question, can you justify making comments like thesse, with your bare face hanging out?

Seriously, im intrigued as to whether you and thosse like you see nothing wrong with spying and invading peoples privacy, or whether you just dont care?

Posted by: dh at March 26, 2007 05:32 PM

blog comments powered by Disqus