Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

From Longhorn to Vista

? Threats to Innovation Are Everywhere |


| AMD Ascendant ?

July 25, 2005

From Longhorn to Vista

Cliff Edwards

I suppose it's fortunate that Microsoft moved away from Longhorn for its next-gen operating system. After all, associating their product with bull might invite some unhappy characterizations.

Then again, no one seems to be turning cartwheels about the formal name, "Windows Vista." Microsofties say the name evokes its key features: new ways to search and view items stores on the pc; communications features; and a lighter desktop appearance with transparent objects.

If you ask me, the name sounds kind of ho-hum, right up there with XP and NT. Further, do I want to sit back and enjoy my operating system, or do I want to find files fast?

01:42 PM


TrackBack URL for this entry:

I want to enjoy my operating system, one that is stable for more than six months at a time. I want it to be like buying a television set; I buy the set, and as long as the internal hardware is operational, the television works just like it did the day I first bought it.

Posted by: Michael at July 25, 2005 05:38 PM

I disagree with some aspects of Michael's

satatements. I think it was wise to change

the name to MS Vista, because of its

metephorical value. Clarity. Openness.

These are attractive to a buyer.

The world of technology is constantly

changing, and Microsoft adapts to these

changes by implementing updates, which

enhance computing experience.

Posted by: Jim Peterson at July 25, 2005 06:46 PM

This is a long awaited news. I heard the name Longhorn almost 2 years back but the only releases were the alpha versions perhaps. If Microsoft is actually making a new NexGen OS it would be really cool. But if it is just like a new Theme added to WindowsXP it wont go any further than that.

Posted by: Gaurab Banerji at July 26, 2005 04:59 AM

blog comments powered by Disqus