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Small business blogs: A selection

? Out of the darkness came Albus Dumbledore. |


| GM's Vice Chairman Pushes Blogs ?

July 17, 2005

Small business blogs: A selection

Stephen Baker

Thanks for all the responses to my call for small business blogs. I went through the comments and put together these links, in no particular order, so it will be easier to check them out. They range from a first-time Hollywood producer to Aldo Coffee in Mt. Lebanon, Pa. (where I used to live, back when BW still had a Pittsburgh bureau). Here's a small biz site, run, naturally, by a small biz. This 55-person data recovery company bet that a blog with the voice of the CEO would pay dividends. BlogBridge is a three-person company that has an open-source aggregator. A British sheet metal company runs the Tinbasher blog, and a British tailor posts on English Cut. Here's one for those, as one reader writes, who are drawn to the "gloriously uneuphonious phenomenon of composting toilets." Hayden Trumpets teaches tooters not only how to hold the horn, but even how to breathe. This consultants' blog just debuted in June.

One bracingly frank writer has started a blog on specialty insurance--but isn't convinced yet that it "will have a big impact on marketing." (We'll be glad to have an update on that one.) Paul Perdue's Purdue's new blog deals with Internet order fulfillment. Marqui, which made a splash earlier this year by paying bloggers, has a communications management blog of its own. Finally, this from a luxury resort business.

There were a couple of comments touting blogs, but without including the urls. I didn't hunt them down. A couple of the other ulrs didn't seem to work. Also, I'm having a miserable time getting onto sites from this laptop. I usually go through a post and try the links before posting. But that's holding me up today. Sorry in advance if any of them are duds. Also, if you click through these blogs and find an approach that seems either really smart or... otherwise, we can discuss. I'm only starting to look at them myself.

08:16 AM

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? Show and blog news for MotorSport Ranch from MotorSport Ranch: The making of a reality television show!

The MotorSport Ranch blog was 'spotted' by Business Week's Blogspotting today. Thanks to Stephen Baker for the shout-out! The show is playing on INHD throughout the week during prime-time and during the wee hours of the morning. Check the listings [Read More]

Tracked on July 17, 2005 04:09 PM

? Getting Noticed from Aldo Coffee Company

It seems Business Week found us. Now, if only the author, Steven Baker, had actually mentioned us by name so Google and Yahoo! would know it was us... Maybe if we send him a pound of Black Cat? Many thanks [Read More]

Tracked on July 17, 2005 08:13 PM

? OT: Will Blog for Cappucino from TSMI's Trade Show Marketing Report

It's been an interesting 72 hours around here. Nothing to do with trade shows, per se. We decided to put some effort into our local Pittsburgh blogosphere over the weekend to drive traffic to our coffeehouse. We looked at a [Read More]

Tracked on July 18, 2005 04:28 PM


Thanks for including Aldo Coffee Co. in your list (even if not by name). If you ever get back to visit your old stomping grounds in Mt. Lebo, first cuppa is on us.

Btw, Hugh McLeod, who was the one that got English Cut into blogging, is now doing the same with Stormhoek, a South African winery. You can read about his strategies for both companies (and others to come) on his blog. Smart dude.

Posted by: RichW at July 17, 2005 08:44 PM

Well i may have failed to get your attention with an email but the beauty of the blogosphere is commments.

RedMonk is an industry analyst firm. We use blogs are a primary publishing mechanism, in order to distribute our ideas and thinking. Like google, we have a 20% time. but in our case its for blogging, in order to build community. we have increased web traffic from 4k page views a year ago to more than 300k today, in under 12 months. We use full text, rather than forcing people to visit the site, so i have to imagine readership is even higher.

We also use wikis for community initiatives and shared content.

finally we use creativecommons licensing to make it easy to distribute our content, where appropriate, or with share and share alike licenses, say, for shared IP models with partners or interested parties.

Posted by: James Governor at July 18, 2005 05:59 AM

note to self - don't forget to include urls

Posted by: james governor at July 18, 2005 06:02 AM


all about qtags is a blog by QTags co-founder Allison Gower which focuses on the use of mobile phone texting as a marketing tool (disclosure: I contribute to it as well as QTags is a client of mine).

QTags is a startup business trying to build a market for its service, and the blog is the company's primary external communications tool at this point.

Posted by: John Wagner at July 18, 2005 09:33 AM


I publish a couple of daily web magazines concentrating on travel using blog formatting:

Or organization is small, but growing. With the success of our early publishing efforts we hope to publish more web magazines in the future.

Check 'em out if you get a chance.

Posted by: Mark Johnson at July 18, 2005 11:39 AM

Good Morning Stephen,

I am in the process of building a blog to help people manage the liability side of their balance sheet. This is done primarily with proper use of mortgage tools and using non deductable debt only when necessary.

Please check out my progress.

David Porter

Posted by: David Porter at July 18, 2005 12:06 PM

Thank you for including my blog in your list of small business blogs! Blogging is both challenging and fun, but sometimes one does wonder if one is talking to oneself. It's nice to know others are taking note.

Paul Purdue

Posted by: Paul Purdue at July 18, 2005 12:32 PM

Thanks so much for the mention of our blog in your list. We're having a great time leveraging blogs at Marqui (note correct spelling), as we explore this uncharted territory.

We have certainly learned a lot about the potentials and pitfalls of leveraging the blogosphere, which we are pleased to share with our readers.

Your mention will go a long way in getting the word out. Cheers!

Posted by: Janet Johnson at July 18, 2005 04:00 PM


I'm an organizational development (OD) consultant and I publish a blog with news and views on emerging workplace issues. After six months the blog is still evolving. Would be interested in hearing from others who may be engaged in similar blogging. My URL:

I always look forward to all the good info that you and Heather have to share.

Posted by: Ed Deevy at July 19, 2005 09:08 AM


I mentioned in the other blog comments that we are starting a new business right now and much of our marketing strategy will be centered around blogs but I didn't include a link because we weren't ready with our first blog yet.

Well, we just launched our first blog. It's called the Small Business Cookbook:

Our target audience for our new venture will be businesses with 10 employees or less. This blog is our first effort to serve this community. We will also be starting a podcast for the cookbook soon.

You can read a bit about our new business as well at:

We will be launching in October.

Posted by: Charles Jolley at July 19, 2005 11:06 AM

Hi Stephan:

We've recently launched Smallbiz America which celebrates small businesses and people who make small business work. It's utilizes both radio thru audio profiles of small business owners (airing in several markets) and the website to highlight small business owners.

Posted by: Carl LaFlamme at July 20, 2005 04:42 AM

hi stephen-

wanted to show you what we're up to at KitchenArts. We're a small retail operation in boston with no online presence...until now. we have started a videoblog with demos of kitchenware and a link to an ebay store where items can be bought. we plan to update regularly and start publicizing in the fall (you might say the site is currently in beta...) know any other business videoblogs? -owen

Posted by: owen at July 20, 2005 03:20 PM

Seeming I keep getting trackbacked, I thought it'd be rude not to pop on and say thanks.

Don't want to appear ungrateful and all that.

There's a half decent list of small business blogs here:

And an even more exhaustive list here:


Posted by: Paul Woodhouse at July 27, 2005 05:33 PM

I mentioned in the other blog comments that we are starting a new business right now and much of our marketing strategy will be centered around blogs so it could be your first step Towards your sucess with us.

Posted by: Hangover cure at June 1, 2006 01:47 AM

Good morning all,

I am new to the blogging world as I have yet to really endulge in this as a communications tool, but I must say, this is incredible.

I'm the owner of i2imarketing a marketing consultant company who work with small businesses to make them more competitive and overall successful.

Blogging is definitely a tool I have pointed out to them, and I have started my own @ ... I welcome anyones thoughts and comments!

Blog on!

Posted by: Mr. Smith at July 17, 2006 11:19 AM

G'day - Sorry to post such a late comment Stephen but I am a relative newcomer to the world of blogs. I am an Australian business writer - I have five books sold in 40 countries around the world. Have a look at my site and see how we compare in my neck of the world.



Posted by: Andrew Griffiths at January 23, 2007 06:28 AM

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