? Iacocca Returns To Chrysler Ads: Good Idea |
| Coke's Hilltop Remake Ad Falls Short ?
July 08, 2005
Iacocca as Returned Pitchman: Part Two
Chrysler sealed its deal with former chairman Lee Iacocca to appear in ads hawking Chrysler new discounting program that is meant to compete with General Motors "employee discount" promotion that sent its sales soaring in June.
After I praised the move by Chrysler as a smart way to follow the competition and still look original, a GM executive I know e-mailed me asking me if I didn't think Chrysler looked "desperate" recalling Iacocca out of retirement, especially since most people under 35 don't know who he is.
More desperate than resorting to offering the whole country the same deal you offer employees in the first place, destroying profitability and training consumers to expect aggressive discounted prices no matter what kind of new product you bring out?
Brands In Motion
TrackBack URL for this entry:
Chrysler's a foreign company, Who cares about them. GM's the original american icon.
GM's on the DOW 30 not Chrysler. Go GM
Posted by: joe at July 8, 2005 07:05 PM
I feel that you have to give GM credit for starting something that none of the other manufacturers had thought of. I also think, by looking at GM's latest products, that the quality is rivaling, if not exceeding, the imports. Judging by the style of cars that people buy, for example the new BMW's that look like an old style Hyundai, they think that if it's an import it's got to be a good car. I predict that american cars, in the next few years, will make a big turn around.
Posted by: Roberto Colon at July 9, 2005 01:25 PM
To the original story, who cares what Lee Iacocca thinks? If anything, he should be pitching the Ford Mustang as one of the original planners of the vehicle.
GM's employee program only reinforces common beliefs that they must sell a good deal, and you get a car in exchange. Not like Toyota and co. who sell good cars, and you get the deal. I am quite likely to buy a GM car next to replace my current one, but I'm doing it to support the company and I'm well aware of the horrible resale values and "junk" perception.
I'm willing to bet people go to Toyota because of the car being sold, and Chevrolet because of the price on t.v.
Posted by: Wes at July 18, 2005 04:33 PM
let's see. chrysler is using the one person we all would associate with American Liberty-Lee. Mr Lee who singlehandely got the rebuilding of The Stateue of Liberty off the ground. The problem is simple. GM makes a commercial with Lee, Joe Isuzu, Bob Lutz, and that ZOOM ZOOM guy from Mazda. The headline would be, if you want has beens, you won't find them here at GM, the American REvolution. PERIOD.
Posted by: sir robert at July 25, 2005 02:15 PM