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The Continuing Saga of Blogs and Biking

? Unleash the Vespas! |


| How to appeal to non-bloggers? Think virus wikis ?

July 01, 2005

The Continuing Saga of Blogs and Biking

Heather Green

Probably the last post on this thread (worst part is it's late...)

Heard from our blogging biker buddies last week, who reported that the bicycle industry's big trade magazine BRaIN did a front page story entitled "Companies Learn to Blog the Bikeosphere," which is all about blogging and how it can help the biking biz.

Jonathan Maus, who runs the Just Riding Along blog and was interviewed for the piece said in his post about the story sums it up: "I think blogs are a great way to convey that passion to more people; whether you're a product manager, a brand manager, a shop owner, a CEO, garage innovator, whatever."

Thanks to Tim Jackson, an exec at Masi bike who is also quoted in the article, for emailing me and sorry about the delay!

A little background: Maus and Jackson met here in May after I blogged a short post about some comments Maus had made about blogging and biking. Now, they're working together on Maus' blog.

10:00 AM

business blogging

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Thanks for the mention again.

Since the article was run in BRaIN, I have had several conversations with others in the industry who are now looking to get blogging. Ranging from bike shops to other manufacturers, the inquiries have been coming. Our Warranty Manager read the article and is now working on developing a plan to create a blog for dealer and consumer service updates and warranty support issues. Now it will remain to be seen if these first curious probings turn into action.

Blogging offers so many options and possibilities that it is, in my very humble opinion, foolish to not exploit the opportunities.

Thank you again for bringing the cycling industry into this discussion. I will keep my fingers crossed that improvements and advancements continue to come.

Tim Jackson

Brand Manager

Masi Bicycles

Posted by: Tim Jackson- Masiguy at July 1, 2005 11:48 AM

See also Ride Oregon, a wiki about biking ( and something I blogged about at

Posted by: Marshall Kirkpatrick at July 2, 2005 02:44 PM

This may only be tangentially related to your discussion, but at, we're breaking out the blogs to cover the Tour de France this year:

We have bloggers with a ride in the team car, with a press pass, or just a map of France. Hopefully they'll give us unique perspectives on this historic event.


Jeremy Spitzberg

Web Developer

Posted by: Jeremy Spitzberg at July 2, 2005 04:12 PM

What is a blog? What is blogging?

Posted by: Hartyn at July 4, 2005 07:56 AM

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