Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Bad News for Newspapers


? Google Vs. PayPal? |

Main

| The Power of Us, Indeed: A Goldmine from Readers ?

June 18, 2005

Bad News for Newspapers

Rob Hof

On the face of it, a new survey from Nielsen//NetRatings doesn't look that bad for newspapers. According to news coverage, the survey appears to show that about a fifth of newspaper readers have switched to online editions. But according to OutsellNow--Friday Edition, the weekly newsletter of the information industry research firm Outsell, that's a "major understatement" of what's going on. Instead, says Outsell, "the individual newspaper brand is no longer the unit of consumption; by using news aggregation services like Yahoo! News or Google News, or by following favorite news-oriented blogs, or by self-aggregating RSS feeds, news consumers are picking up content from hundreds of separate news publishing organizations." In other words, newspapers are just one small part of what they're reading online.

07:07 PM

digital media

TrackBack URL for this entry:

http://blogs.businessweek.com/mt/mt-tb.cgi/


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus