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Bono has the tech world figured out

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June 15, 2005

Bono has the tech world figured out

Stephen Baker

Here's a piece I wrote yesterday on Bono's efforts to harness America's tech powers to help Africa. Click on his speech if you have an extra 20 minutes.

08:03 AM


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? Is Technology Ruining Humanity, Or Saving It? from On Message from Wagner Communications

In one of the most memorable Saturday Night Live skits ever, Adam Sandler appeared as rock singer Bono, arriving at the studio to record a duet with Frank Sinatra (played by Phil Hartman).

"I've written a song about how technology is ruining humanit... [Read More]

Tracked on June 15, 2005 10:37 AM

? Bono, Part II from On Message from Wagner Communications

What's so interesting about Bono's partnership with technology firms to help fight poverty in Africa?

It's the marriage of celebrity and corporate citizenship that I find fascinating.

We talk a lot about how media and technology are forging socie... [Read More]

Tracked on June 15, 2005 11:04 AM

? from Evgenia Stoyanova[Read More]

Tracked on June 17, 2005 04:31 PM

? Agreement on African development - Again, we won't get it right? from Evgenia Stoyanova

In the eve of the July 6-8 G8 Gleneagles summit in Scotland, G7 financial ministers agreed to write off the debts of 18, mostly African, countries to international institutions such as the World Bank, the International Monetary Fund and the [Read More]

Tracked on June 17, 2005 04:32 PM

what a complete load of utter rubbish. africa has innumerable structural, social and economic difficulties and these pathetic feel good attempts by popstars can be of no real benefit to the country. even worse is the utterly hypocritical natures of the film 'stars' so kindly volunteering their services to advertise how important it is when they get more per movie than the citizens of a small african city earn in a year.

the most telling quote is probably: "Ayres says tech companies are still studying Ethiopia before committing resources." so infact all these companies have done is put their name behind a cause that gives them good publicity but costs them nothing...wahey CSR

Posted by: will at June 15, 2005 10:39 AM

A lot of the companies have already dedicated resources to the registration drive and the billion Web ads. People such as John Gage at Sun are already rich, and are very excited about the Ethiopia project. I can't imagine that they would lend themselves to the type of cynical pr project you suspect. If you want to look at it with a jaundiced eye, consider this question: 1) Are companies cyling old inventory into Africa and using it for tax write-offs? My response? Could be, but it wouldn't be a bad use for it.

Posted by: steve baker at June 15, 2005 02:30 PM


Posted by: bob at September 20, 2006 08:49 AM

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