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Dark Blogs--Pharmaceutical Company Uses Blogs

? Brazilians are lining up to blog photos |


| Yahoo races ahead in blogs ?

June 14, 2005

Dark Blogs--Pharmaceutical Company Uses Blogs

Heather Green

Love anything with dark at the beginning of it, dark arts, darknets, etc. etc.

So here we go, dark blogs, straight from Corante's Strange Attractor blog. Suw Charman's has done a case study of internal blogging at a European pharmaceutical group that has nearly 4,000 employees.

The Precis: The company tried out six blogs as a way to share competitive intelligence about its industry in house. "Although the jury is still out, early reaction is very encouraging," writes Charman in the case study. "The CIO is now examining the possibility of increasing the number of blogs from the six currently in place, for use in more project-based work across the group."

According to Charman, the company turned to Traction Software's TeamPage corporate blogging software, after less than stellare results using Lotus Notes and internal Web pages.

02:25 PM

business blogging

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? Operation Blogosphere Redux (Dark Blogs .. ) from my name is kate

First, like Heather Green at Business Week's Blog on Blogging (, I, too, am a sucker for tech words that have "dark" in front of them. When I first learned about the "dark wire" network in Toronto's downtown core, I... [Read More]

Tracked on June 21, 2005 03:30 PM

Luckily, I took a gander at the postings and saw that Heather had beaten me to this one. Just so nothing goes to waste, I'll put an except of my draft here in comments:

...From what I see, they're viewing blogs strictly as a software tool. They are not linked to rest of the blog world. Strict editorial oversight is maintained. This is a case study of a company moving to blog software, but harnessing it on its own terms.

To those of you sitting in air-conditioned cubes around the world, variations on these themes are coming your way. Why? According to the CIO of the pharma company:

??? the format was ideal for the type of competitive intelligence material they were collating

??? it was easy to implement and could be tightly integrated with existing business systems, such as the LDAP corporate directory, Lotus Notes and Microsoft Office

??? it supports unlimited, individually permissioned blogs within a single, integrated installation

??? it supports user permissions across reading, authoring, editing and commenting functions on a blog by blog basis

??? the publishing process allows for collaborative editing

??? it was easy to use and required minimal training, thus lowering the bar for adoption

??? it was low cost to buy, deploy and manage

Should these tools be called blogs? Probably not. But it doesn't really matter.

Posted by: steve_baker at June 14, 2005 03:20 PM

FYI Internal blogging is happening right under your nose in more industries than you realize. We provide tolls/services - Ideascape - that goes beyond the features/functions listed above. You can read more here

Posted by: jim wilde at June 15, 2005 09:26 AM

Steve - re: "Should these tools be called blogs? Probably not. But it doesn't really matter."

Nancy White and I have been discussing this same issue here and

However I like your comment that "This is a case study of a company moving to blog software, but harnessing it on its own terms."

I would rephrase it slightly and say they have developed functionality in a tool that has been inspired by blogging software.

Posted by: James Dellow at June 15, 2005 09:55 PM

Drug pipeline or pharmaceutical pipeline is one of the most attractive titles in the industry. Everybody is looking for a complete and cheap source of data. The trick is you can get the whole pipeline for Glaxo or Pfizer but you cannot get the whole data for let's say diabetes. First you must search which companies do something in the area and then look for their drugs in development.

is a database with over 3 000 records of drugs in development of more than 600 companies. And guess what - you can have a subscription for half an hour that costs only 20 USD and 30 minutes is more than enough to find what you are looking for. So there is no necessity to pay lets say 500 USD for monthly subscription.

Posted by: Kir Zila at May 5, 2006 09:24 AM

I found a good website where you can get free information about pharmaceutical market in China, including sales, consumption, production, import, export and and so on. China Pharmaceutical Market

Posted by: Anne at August 2, 2006 10:55 AM

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