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June 01, 2005
eBay Goes Shopping.com
The news that eBay is buying Shopping.com came as a surprise to many folks. But maybe not to readers of my commentary back in January, after eBay's fourth-quarter profits missed expectations. I'd be shocked (and dismayed) if eBay actually listened to someone with a measly feedback rating of 156, but it's eerie what eBay has done since the piece ran.
My advice then:* Back off the fee hikes. A few weeks later, eBay did in fact reduce some fees.* Ditch those TV ads. eBay recently replaced its ad agency of six years.* Diversify! We suggested eBay consider other venues for large, branded merchants and merchandise. That's precisely what Shopping.com will do.* Keep hammering fraud. OK, that's a no-brainer, but it's interesting that Rob Chesnut, eBay's senior VP of trust and safety, is embarking on a press tour next week.
So, what should eBay do with Shopping.com? Sorry, gotta do a little more digging on that.
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? Quick Links - eBay and Shopping.com from Organized Shopping Blog
Google News has a few zillion rewrites of the eBay/Shopping.com press release. Here is a quick roundup of articles and posts that offer additional information: background, analysis, comments, etc. - Shopping.com, Sold! (fool.com) - eBay Goes Shopping.c... [Read More]
Tracked on June 2, 2005 03:07 PM