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Why Corporate Blogging Works

? When blogs get scoops: Engadget and CNET |


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May 10, 2005

Why Corporate Blogging Works

Heather Green

Gapingvoid has a very simple, elegant explanation called Why Corporate Blogging Works. It explains the dynamics of corporate blogging and how it can help both the customers and the company. Marketing too often seems to be trying to convince people of needs they don't have. That can be very hit and miss.

But in the case gapingvoid describes, you're figuring out the needs that people do have, and adjusting to them, rather than just wandering around in the dark. (Via, which also makes a nuance by pointing out that not all blogs are aimed at the kind of alignment Gapingvoid describes.)

10:25 AM

business blogging

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Tracked on May 13, 2005 06:29 PM

How can so many US Businesses be so short sighted? I gotta toss this in... - Ideascape - is a platform for enterprise blogging, bookmarking, and idea discovery with workflow, conversation, & decision-making management. Employees blog about their daily work activites (tacit knowledge), which is captured, disseminated, and archived. It creates a gigantic learning and development environment. A digital meeting place for employees to find, discover, and share ideas while learning and having fun, which improves the performance of the orgainzation.

Posted by: jim wilde at May 10, 2005 12:34 PM

My Mistake. Jim had a link in here that didn't make it to his post because of a technical glitch.

Here it is.

Posted by: Heather Green at May 10, 2005 12:41 PM

This is a fascinating discussion. Too bad there's no sirens on this blog. That would be:




Thanks anyhow.

Posted by: Matt Drudge at May 11, 2005 03:13 PM

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