Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

It Just Gets Better and Better With McDonald's and The Rappers

? Extreme Makeover: A Product Placement Dream |


| Memo to GM Et Al: Public Relations Counts as Marketing, But Only If You Do It Right. ?

April 07, 2005

It Just Gets Better and Better With McDonald's and The Rappers

David Kiley

As Adweek's AdFreak blog reports, a group called Gatbustaz has released a hip-hop song, McGangsta, that's as laden with Big Mac references, sex, violence and profanity as the fries are with saturated fat. Some of the lyrics to 'McGangsta': "Kinda feel like a sesame seed bun/Don't we all/Wait, let me get my gun/Let's make a McDonald's run." They also mention Escalade, as in Cadillac Escalade. No word yet as to whether McGansta is going to get any moolah from Mickey D's. General Motors' Cadillac is reviewing.

We are all having fun with a deal McDonald's has been pursuing with hip hop acts to write songs about the Big Mac. Under the arrangement, McD's would get to approve lyrics, and then the artist/shill would get paid per radio play.

Jermaine Dupri, artist, songwriter and president of Urban Music for Virgin Records, speaking Thursday, called the McDonald's deal and others like it "cheesy" unless the rapper was totally inspired to croon about the Big Mac from his or her soul...snd stomach. Dupri also said that he wrote a song a few months before McDonald's started pursuing its deal. His song was "Meet Me in the McDonald's Parking Lot." Despite some history with McDonald's and scoring a commercial for Sprite, Dupri said he was asked by McDonald's to drop the song. he says, he wrote it out of inspiration, not for McD's pay package. A month later, he said, they were asking to see it again to see if they could get behind it.

06:42 PM

brands deals

TrackBack URL for this entry:

Listed below are links to weblogs that reference It Just Gets Better and Better With McDonald's and The Rappers:

? Sellin' Out Fo Ronnie McD from Agitprop: Or How I Learned to Stop Worrying and Love the Propaganda

McDonaldization is clearly with us for the foreseeable future. While such a future will bring people many benefits, the profound irrationalities associated with McDonaldization raise serious questions about such a future, particularly about the [Read More]

Tracked on May 2, 2005 03:13 PM

? McDonald's Rappers from Adshift

I wrote this post a couple of months ago, saved it for editing, and forgot it. Then I found it again today. A couple of months ago now 'rappers' (not 'wrappers') became associated with the McDonald's brand. As you may... [Read More]

Tracked on June 14, 2005 11:19 PM

First off I have to say that it?? something new everyday within the black culture. It's strange to me how just several years ago us as black artists, musicians, personalities, etc were complaining that we were not getting endorsement deals, that we were not getting proper representation in the dominant consumer advertising marketplace. Now many of our black artists have been able to see astounding success from their endeavors and are receiving opportunities to not only get paid publishing but endorsements for commercial drops in our songs when for years we were providing free advertising. We as a culture call these individuals sell outs now when white artists have been receiving these benefits for years for even the smallest plug. In the same breathe I do agree a McGangsta song is outlandish or writing a bogus rhyme that may not get spins is ludicrous.

It is about time that we as artists, entertainers, business managers, etc receive the same and equal benefits. If you choose not to do it or classify it as selling out it is your opinion, but ask yourself this if we truly supported our artists and entertainers would they have to depend on various propaganda opportunities? Or is this the beginning to the black community getting an opportunity to reap rewards from organizations and businesses that have truly benefited from our community support and dollars?

Finally, if we as a people feel we are being misrepresented and we don't feel we have a voice there is one great and easy way to get that voice in corporate America...get together and begin buying shares of ownership in these firms so that our voice will get heard as a voting stockholder.

Food For Thought: If an estimated 600,000 (less than 2% of the Black population) blacks went and spent $613.00 on McDonald?? stock each of us would own a total of 21.17 shares at the Friday closing price of $28.96 which would give us a whole hell of a lot of say since that would be the equivalent of 1% ownership of all outstanding stock or 28% of their gross profit. I think that would send a message and we would begin to get heard. Now I am sure that there will probably be a million and one reasons why the Black community can't not accomplish this so bring them on I am ready... by the way yes I am a current stockholder, run a business that is diversified with a minor interest in the entertainment industry and I am black...

Posted by: consumer minded at June 19, 2005 04:06 PM

blog comments powered by Disqus