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Stringer on "the Sony Spirit"

Q: How can you avoid being licked by iPods when it comes to portable video devices?br>A: IPod is a great device, but it doesn't sell us a helluva lot of content. What we didn't do well, that Steve Jobs did, was iTunes. We have excellent hardware and content, but we need to improve our client software and have better integration between our services and our device portfolio.

We have a range of devices coming up in this aspect of the market, and we are pushing interoperability. We have a range of content, which has come from PlayStation and some from other operating companies.

Everybody learned the lesson. iPod was like a hanging: It concentrates the mind

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