? An Advertising Alliance To Hold Off Regulation Against Advertising to Kids. Bravo. |
| Funny Versus Offensive. Hypocrisy and Imus Make It Tough To Draw the Line. ?
February 02, 2005
There's a Reason Why Perdue Doesn't Give Plant Tours
Big News: Rev. Al Sharpton has joined with PETA (People for Ethical Treatment of Animals), as well as Rap music mogul Russell Simmons, in a boycott of KFC, charging the chain with serial mistreatment of chickens. Is Al channeling Claude Rains in Casablanca? "I'm shocked, SHOCKED!, that there's gambling going on in this establishment."
I used to work for the ad agency that long handled Perdue's advertising account. Let me tell you--There's a reason why they don't do tours at chicken processing plants. It's something akin, if you can imagine, to walking into an operating room and being able to view the surgery from inside the wound.
KFC, Perdue and its other chicken producing peer companies are not giving PETA much traction. That's their prerogative. But if KFC continues to see same-store sales decline, I predict they wake up to the realities of their business model.
Years ago, KFC, owned by Yum Brands, changed its name from Kentucky Fried Chicken. The idea was that it was bad karma in an era of health consciousness to have "Fried" as your middle name. I said then, and I say now, that they made a terrible mistake. The better idea would have been to rename the chain, "Colonel Sanders." KFC will never stand for anything. At least with the Colonel, there is an identity, even if he was a nutty old coot as journalists have reported.
I suspect part of the reason KFC's business is in decline is that it has a lousy penetration of the kid market. The menu items don't appeal to kids and they don't do much in the way of Happy Meal marketing to attract kids. That means they lose the whole market of parents coerced to go to the fast food joints by the kids.
Teenagers I know vastly prefer pizza and burgers to a bucket of "chicken" these days.
This is very subjective, I know. But the KFC menu is shockingly unhealthy and un-appetizing except for those who just don't care about what they are eating. The last two times I ate KFC products, about three years ago (the BBQ wings one visit and a meal including extra-crispy on another), I felt, frankly, like I had ingested poison. And I can be a rugged eater. Last week, I dined on offal, including goat heart and lamb kidneys. Seriously. The KFC stuff has gone from being an ocassional guilty pleasure for a self-acknowledged food marm like me to something that I'd only consider eating if I knew I would need to justify a trip to see the school nurse later to dodge an Algebra exam.
I'd say KFC was due for a makeover, and they might consider starting with a menu re-do, and an attitude re-do about how they treat their chickens. Just a thought.
TrackBack URL for this entry:
My name is Ivayana Liggins. I am doing a research project about KFC's creulty to chickens. I e-mailed and called PETA, but they never gave me a response so, I was wondering if you could answer a few questions about the issue. Here they are:
Q: What has PETA done to stop chicken cruelty?
Q: Where do the chickens come from?
Q: Do the workers at KFC know about the issue?
Q: What has KFC done to stop chicken cruelty?
Thank you for your time and help. E-mail me a.s.a.p at email@example.com or firstname.lastname@example.org.
Posted by: Ivayana Liggins at February 1, 2006 02:39 AM
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We will be explaining next :
12) How to choose a good domain name ?
13) How to create a website use Microsoft FrontPage ? (Step By Step Basic)
14) Why some new website listing on search engine just in 1-2 days , No need waiting 1 month ?
15) What is concept to be a reseller ?
16) What is payment processor ?
17) How to register domain name and rent cheap Web Hosting ?
18) Some Web Hosting is free , How to get it (Including term and condition) ?
19) How to get more traffic to your site ?
20) How to earn money with newsletter ?
21) What is called indexing (Search Engine) ?
22) How often Search Engine crawling or indexing your website ?
23) What is RSS ?
24) How to create RSS step by step?
25) How to earn money with RSS ?
26) Why we're saying earn money internet online concept similar same as Direct Selling ?
27) What is affiliate program ?
28) What is Onpage Optimization & Offpage Optimization (Two types of search engine optimization)
29) Use clickbank to earn money without spend money ?
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Posted by: earn money google at November 11, 2006 08:11 AM