Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

The Food Giants Go on a Diet


By Pallavi Gogoi

LARD-AND-CLEAR MESSAGE. Some companies are already making broad changes in their product offerings. In March, 2003, McDonald's started targeting young moms with its premium salads, also offering milk and fresh Apple slices as options in its Happy Meals for kids. So far, says Cathy Kapica, McDonald's global director of nutrition, the chain has sold 200 million salads and anticipates selling 35 million pounds of apples this year. Sales of 1%-fat milk sold in attractive Milk Jugs bottles have more than doubled since their introduction last year. McDonald's has also said it would eliminate its supersize menu options.


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus