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How Bush Should Play It in Gotham

By Richard S. Dunham

The Presidential nominating convention, once the stuff of political drama and intraparty struggles over the great issues of the day, is gone. Instead of soaring debates over war and racial discrimination and women's rights, these pageants have become little more than taxpayer-funded, Madison Avenue-produced infomercials targeting a tiny slice of the electorate: the vanishing undecided voter.

No wonder John Kerry got little bounce from a well-choreographed and generally upbeat Democratic convention in Boston, and George Bush probably won't do any better from the Gotham fest. Fewer people than ever are tuning in, thanks in large part to Big Media's decision to cut back coverage to three hours total in

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