By Amy Tsao
3) Offer more transparent pricing. The legacy carriers have long had an exotic, almost incomprehensible pricing system. However, these days, with the Internet allowing travelers to shop for the cheapest tickets easily, and low-cost airlines offering uncomplicated set prices, traditional carriers have to follow suit or risk losing more and more passengers.
"Airline pricing is one of the issues that legacy carriers have to deal with for people to be loyal to them," says Miller. To the industry's credit, in recent years the gap in pricing between different types of tickets (last-minute business vs. leisure) has closed. And former legacy carrier America West (AWA ) has successfully made the transition to a simplified pricing structure. Any