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Roth Upgrades Lexar Media to 'Strong Buy'

Roth Capital upgraded Lexar Media (LEXR), a provider of digital-film storage products, to strong buy from buy.

Analyst Michael Kim believes a recent pullback in Lexar shares are exceptionally overdone and unwarranted, based on the company's solid fundamentals and robust growth prospects. He feels investor anxiety over NAND Flash supply and holiday promotional activity bears little resemblance to current industry conditions.

Kim thinks investors are fixated on so-called "datapoints" regarding spot prices of NAND Flash, but he thinks the spot market is a nonsensical barometer of industry-wide supply and demand conditions. Kim sees 43 cents 2003 earnings per share, and 64 cents in 2004. He has a $26 12-month target.

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