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Before Going Public, a Dress Rehearsal

By David Liss

Q: What's the most difficult part of the IPO process?

A: The road show. When you go public, institutional investors and investment bankers will purchase most of your company's stock. As CEO, you and your team of investment advisers spend hours and hours making presentations across the country to these potential investors. You need to have people that can coach you through the process. In our case, it was the people at Bank of America and CIBC Markets Worldwide.

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