Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers



The Project: Connects cosmetics sales outlets to the sales staff and to the factory floor.

The Payoff: Shiseido has cut inventory by 30%. And fewer than 1% of all orders go unfilled because products aren't in stock.

Sultry eyes and dazzling smiles? Japanese cosmetics maker Shiseido Co. (SSDOY) knows all about them. But the company often misjudged demand for its mascara and lipsticks, leaving warehouses full of unsold or returned products. So Shiseido execs assembled a $55 million network linking factories and some 16,000 sales outlets. At department-store counters, Shiseido beauty consultants stay in touch by downloading sales information and uploading data on hot-selling products via their cell phones.

Now Shiseido can keep closer track on what's hot and what's not. The results: Inventory was cut 30% in 2002 and is expected to drop 10% more this year. That's putting a better face on things. By Irene M. Kunii

blog comments powered by Disqus