Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Business Schools

Lessons from the Class of '92


Our guest on Sept. 15 was Jennifer Merritt, BusinessWeek's

management education editor. In a live, hour-long online chat, Merritt discussed the results of BusinessWeek's new

survey of 1,500 members of the MBA class of 1992 at 30 top schools -- a survey that formed the centerpiece of the

magazine's recent Cover Story (see BW, 9/22/03, "What's an MBA Really Worth?").

The survey's goal: to determine how far the 1992 grads have come since B-school and how satisfied they are, in retrospect,

with their B-school education. Merritt fielded questions from BusinessWeek Online reporters Mica Schneider and Brian

Hindo, plus an online audience of more than 240. Here's an edited transcript of the event:

Q: Jen, can you begin by telling us why the magazine decided to survey the MBA class of 1992?

A: There has been much debate the past two years about the value of the MBA -- whether the degree was worthwhile. We

decided that we should try to find out, so we decided to survey a class that had had some time to test-drive their skills

to try to answer the question.

Q: How did BusinessWeek survey the class?

A: We used both an online and paper survey. We asked BusinessWeek's Top 30 U.S. [full-time MBA] programs to help us contact their 1992

alums -- most did -- and sent out the surveys late in the spring of 2003.

Q: A few members of our audience have asked why some B-schools decided not to participate in the survey. Can you shed

any light on that?

A: There were a variety of reasons. Some schools simply didn't want their alums to be surveyed. Another said they felt

it would not be worthwhile for the school to have their alums participate, and others felt that helping us distribute the

survey was too much work. Still, we made an effort (and successfully) to contact alums from schools that declined to help out.

See Full Transcript


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus