Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Markets & Finance

Merrill Keeps 'Neutral' on SBC Communications

Merrill Lynch keeps its neutral rating on SBC Communications (SBC).

Sources report that SBC may bid for Hughes Electronics, owner of direct satellite broadcaster DirectTV. Analyst Adam Quinton says SBC has the motivation and resources to execute such a deal, but asks: Would it make sense?

Quinton says a past mixed history of telco/media deals, different operational challenges, and the entrenched nature of a cable threat suggests SBC would need to make a compelling case to gain investor support. He says he would take SBC's interest in the deal as an indication that the company is concerned about the growing threat from cable to its residential telephony base. In the past, merging a telecom company with a media/content business raised questions. SBC needs to make the case why this one would be more successful.

blog comments powered by Disqus