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Table: Whipping Out the Markdown Pen


HOMEBUILDERS

Big players such as S x L and Misawa Homes have slashed prices on made-to-order homes by up to 28%

CDs

Sales have tanked for three years running, so Warner Music and Toshiba-EMI have slashed CD prices by 20%, to $15 on some artists

FAST FOOD

Fast-food king Yoshinoya clobbered McDonald's by slashing prices of its beef and rice bowl lunches by 30%

CHEAP THREADS

Retailing giant Aeon, a deflation play, had a smash hit with a no-frills $75 men's suit

SUDS WAR

Major Brewers such as Suntory, Kirin, and Asahi are locked in a price war of low-malt brews called happoshu that are 40% cheaper than lagers and full-malt brews

Data: BusinessWeek


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