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Table: Cloak and Dagger


How three companies used corporate intelligence

AVOID LOSSES

Analysts at electronics distributor Avnet accurately predicted the exit of four top competitors, allowing managers to focus marketing resources and avoid a price war

BOOST SALES

Flooring company Pergo, learning that a rival was going to miss the launch date for a new product, used that info to win a contract with a top retailer

MAKE BETTER DEALS

Texas Instruments moved quickly to acquire Telogy Networks--whose software was key to its Internet telephony offerings--after corporate spies learned that a rival might do the same


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