Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Magazine

Table: Succeeding Overseas


How companies are boosting foreign sales--and cutting risk

PRUDENT INVESTMENTS

Rein in capital spending on new factories and acquisitions. Look for smaller, more focused projects.

BROADENING THE MARKET

Look beyond upscale consumers to the 4 billion people earning the equivalent of $1,500 or less a year.

LOCAL LEVERAGE

Where possible, use existing distribution networks and underutilized factories, rather than build from scratch.

CO-OPT THE LOCALS

Don't wait for a backlash. Involve local nonprofits, entrepreneurs, and officials in your project.

DON'T RUSH IN

Most emerging markets are liberalizing investment rules: So wait until the terms are right.


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus