Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Magazine

Table: HP Snapshot


INDUSTRY

Computer equipment and services

GLOBAL EXPERIENCE

Already gets 60% of revenue overseas; pioneered manufacturing and R&D in countries like Singapore, China, and Malaysia.

OBJECTIVE

With competition for upscale users intense everywhere, HP is targeting low-income nations--a new marketing frontier.

STRATEGY

Work with local groups to set up "computer resource centers" in villages in Senegal, the Dominican Republic, and Costa Rica. Provide hardware, training, and help with business plans. Develop simple devices for rural doctors, farmers, and educators.

Data: Hewlett-Packard, BusinessWeek


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus