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Table: Charging Ahead


Why Microsoft's rollout strategy for XP is fraught with risk:

BUNDLING

By wrapping new types of technology into Windows XP, the company has repeated some of the tactics that led to the original antitrust claim.

ARROGANCE

The company's failure to admit it did anything wrong angers trustbusters, who may seek tougher penalties.

COST

At this late stage, changing the design of XP would cost a fortune. Code would have to be ripped apart and marketing plans shelved.


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