Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Magazine

Look It Up--in Spanish


Eddie Cruz, a Guatemalan-born immigrant in New York, was envious--of the Chinese, the Portuguese, even the Israelis. Each of those groups had a local telephone directory in its native language. But not New York's Spanish-speakers, despite being the city's fastest-growing ethnic group. So in 1998, Cruz published the Spanish Yellow Pages USA. Cruz's 25-person company, Hispanic Media Group USA in Great Neck, N.Y., has since distributed 200,000 copies of the 600-page directory, amassing annual ad sales of $2.5 million. His next move: expand to Miami and Los Angeles. He'll be competing with existing publishers, but Cruz, 30, figures the Hispanic market can handle one more. By Naween A. Mangi


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus