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Look It Up--in Spanish


Eddie Cruz, a Guatemalan-born immigrant in New York, was envious--of the Chinese, the Portuguese, even the Israelis. Each of those groups had a local telephone directory in its native language. But not New York's Spanish-speakers, despite being the city's fastest-growing ethnic group. So in 1998, Cruz published the Spanish Yellow Pages USA. Cruz's 25-person company, Hispanic Media Group USA in Great Neck, N.Y., has since distributed 200,000 copies of the 600-page directory, amassing annual ad sales of $2.5 million. His next move: expand to Miami and Los Angeles. He'll be competing with existing publishers, but Cruz, 30, figures the Hispanic market can handle one more. By Naween A. Mangi


The Aging of Abercrombie & Fitch
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