Cyber-shoppers are expected to spend some $13 billion buying gifts online this year and $25 billion in 2003. Better yet, gift-buyers purchase more from e-tailers than average online shoppers do.
Online gift buyer:
ONLINE PURCHASES IN 2000: 14
AMOUNT SPENT ONLINE IN 2000: $1,141
Typical online shopper:
ONLINE PURCHASES IN 2000: 6
AMOUNT SPENT ONLINE IN 2000: $833
Data: Forrester Research