Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers


Renate Kunast

When she was growing up in the northwest German city of Recklinghausen in the 1960s, Renate Kunast never imagined she would one day join the government. Young German women didn't aspire to reach the pinnacles of power back then. "We had no role models," Kunast says.

Today, there's no doubt that Kunast is one herself. After only five months in office, the 45-year-old Green party member has used the low-profile job of Agriculture Minister to become one of the nation's most popular politicians. In one recent poll, the former lawyer and drug counselor ranked behind only Chancellor Gerhard Schroder and Foreign Minister Joschka Fischer.

Kunast's brainstorm has been to add "consumer protection" and "nutrition" to the responsibilities of the agriculture ministry. She has already moved to improve food labeling and wants to shift subsidies to organic farms. "We want food to taste good again," she declares. That stance is almost revolutionary in Germany, which has never had a strong consumer movement. But that's what being a role model is all about.

blog comments powered by Disqus